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Black Women Entrepreneurs Weathering the COVID-19 Storm
I’m not about that sailor life by any means, but a few years back, I learned a little about the origins of the phrase “getting your sea legs.” A term that I believe Black women entrepreneurs need to hear and embrace at a time like this. The phrase refers to an experience that sailors often have during the first few days of a passage. Boats don’t just pitch and roll; they also make other movements...
SistahBiz Spotlight on Marci Perry
This week’s SistahBiz Spotlight is Marci Perry, owner and founder of Denver Shine Company, an innovator in the Denver entrepreneurial scene. After working for a family member's shoe shining business in college, she launched her company with a mission to redefine the way that people think of the shoe shine business, added a mobile element to an age old brick & mortar industry, and the rest is history. In addition to the mobile experience, Denver...
9 Tasks Consultants Can Outsource and Delegate
Statistics show that 57% of businesses use outsourcing in order to focus on their core business, while 47% use it to solve capacity issues. This is especially important for small companies and solopreneurs, who often lack the space and resources to hire more permanent employees. Cost-cutting is the number one reason why 87% of businesses outsource part of their operations. Whether you're just getting into consulting or you're a seasoned veteran in the industry, time...
SistahBiz Spotlight on Monique Madara
This week’s SistahBiz Spotlight is Monique Madara, Founder of Rapport Marketing Research LLC, a boutique research firm in Las Vegas, Nevada. Rapport Marketing Research helps companies all over the world understand culture and “the why” behind what people watch, buy, and do. Her company’s mission is to uncover human truths that transform relationships between brands and consumers. Being multi-racial herself, she lives and works at the intersection of cultures. She has provided strategic consumer insight...
SistahBiz Spotlight on Toi Massey
Our SistahBiz spotlight for this week is Toi Massey. This inspiring sistah is a mechanical engineer, nuclear physicist, and black belt! She does not play! Toi Massey is well known for her efforts to help children from all backgrounds gain access to resources through her STEAM education program at the JEKL Foundation. Her consulting agency, ANM Innovative Solutions, is a full service consulting team that specializes in optimizing business outcomes through strategy, risk & opportnity...
6 Steps to Onboarding New Clients for Service-Based Businesses and Consultants
Marketing and securing a sale can take up a lot of time and focus. But after you’ve gotten the sale and won a client, do you have a process for bringing them on board as a new client? It can be easy to let this part of your customer experience slide or to not have a systematized process in place, especially if you’re providing a service as a solopreneur or with a small team. And...
Government Contracting: Are You Prepared?
The U.S. is the world’s largest customer, purchasing $425 billion in goods and services each year. The federal government aims to spend close to a quarter of that budget on the goods and services that small businesses provide, so securing a government contract can be a huge boost and opportunity for your business. You may already have some agencies in mind to collaborate with as a potential government contractor, but are you prepared for the...
Black Women Building Social Capital: 10 No-No’s
To build a successful business, you'll need to have more than financial capital (the funds) and human capital (the team). You also need social capital (the relationships). Coined by social scientist Alexis de Tocqueville and made popular by political scientist Robert Putnam, the term ”social capital” describes the richness of your interactions with other people — in other words, the connections, the information, and the resources that your various relationships offer you and your business....
Sistahbiz Spotlight on Gerri Howard
Gerri Gomez Howard is the She-EO of the Gomez Howard Group (GHG), an integrated marketing and communications firm that specializes in developing and implementing initiatives that promote important social issues and engage diverse, multicultural audiences. Gerri enjoyed an 18 year career in television working for KCNC-TV a CBS station in Denver where she led the community relations department. Since launching her firm in 2005, some of GHG’s clients have included International Golf Tournament, Cleo Parker...
The 3 Most Important Types of Media for Digital Marketing
Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer. Digital marketing as a whole includes a variety of different digital platforms, but regardless of which ones your business decides to employ as part of...
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