Money Moves During the Pandemic Recession

Black woman entrepreneur with Afro hairstyle wearing protective mask against COVID virus

The 2020 recession did not come to play. If these last few months of the pandemic have showed us anything, sis, it’s that things are always changing. COVID-19 and stay-at-home orders have impacted everyone, but Black-owned micro businesses like yours and mine have probably been hit hardest of all. Financial experts have already identified this…

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Zoom, There It Is! Leveling Up Your Webinar Game

Black Women Entreprenurs Using Zoom Webinar

Part of this story might sound familiar to you. . .  Right in the middle of a four-week business bootcamp, my team and I were forced to make a complete 180° turn. We had to take our bootcamps digital on Zoom, begin marketing completely online, and fill our virtual seats with attendees, many of whom…

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Creating Fun and Engaging Webinar Workshops

Fun and Engaging Webinars

Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…

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9 Tasks Consultants Can Outsource and Delegate

Statistics show that 57% of businesses use outsourcing in order to focus on their core business, while 47% use it to solve capacity issues. This is especially important for small companies and solopreneurs, who often lack the space and resources to hire more permanent employees. Cost-cutting is the number one reason why 87% of businesses…

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The 3 Most Important Types of Media for Digital Marketing

Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer.  Digital marketing as a whole…

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Make-or-Break Aspects of a Quality Video

Black Women in Business

  A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low-quality video convert at 2.6%, websites featuring high-quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call to action or not…

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7 Reasons You Need Video To Market Your Business

Black women video sales training

Video is a necessity in the marketing world. From live streams and stories on social media to website greeting videos and vlogs, video takes your business and search engine optimization to the next level. Statistics show that 78% of people watch online videos every week and 55% view online videos every day. By 2020, online…

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6 Moves to Position Yourself to Hire a Rock Star Team

Social Media Management

The worst time to prepare to hire is when you badly need help. You should always operate your business as if someone else is going to run it without you present. This means you put structures in place to systematize, train and manage a team over time – not when the house is on fire.…

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Secrets for Testing Your Business Idea

Black Woman Business Owner Serving

Too often, I see our sistahs seeking the traditional method of business startup: get an idea, write a business plan, get funding, launch the business, and get ready for the bumpy drive and possible crash. Sounds pessimistic, but I’ve got some encouraging words of wisdom for the aspiring sistahpreneurs that might increase your chances of…

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