Design and Planning
New Year CEO Prep
Whew! What a year! This year 2020 has been filled with ups and downs, wins and losses, for the nation as a whole and for the Black community in particular. While over 40% of Black business owners have closed their doors due to the pandemic, others have experienced unprecedented growth and advancement due to an…
Read MoreThe Consequences of Starving Your Business
Look, sis, we all know that running a small business takes a lot of funds, and it’s tempting to cut the costs where you can. But, it’s also important to know that taking a do-it-yourself approach to the big things isn’t really free. Instead, if you try to DIY the tasks that keep your business…
Read MoreMoney Moves During the Pandemic Recession
The 2020 recession did not come to play. If these last few months of the pandemic have showed us anything, sis, it’s that things are always changing. COVID-19 and stay-at-home orders have impacted everyone, but Black-owned micro businesses like yours and mine have probably been hit hardest of all. Financial experts have already identified this…
Read MoreThe Home Office: 7 Tips for Productivity When Working From Home
Working from home brings its own unique challenges, since home tends to be a personal space where we go to relax, decompress, and live our lives beyond the workplace. The people who work from home successfully are the ones who figured out how to set boundaries between their work lives and their personal ones, enabling…
Read MoreZoom, There It Is! Leveling Up Your Webinar Game
Part of this story might sound familiar to you. . . Right in the middle of a four-week business bootcamp, my team and I were forced to make a complete 180° turn. We had to take our bootcamps digital on Zoom, begin marketing completely online, and fill our virtual seats with attendees, many of whom…
Read MoreCreating Fun and Engaging Webinar Workshops
Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…
Read More9 Tasks Consultants Can Outsource and Delegate
Statistics show that 57% of businesses use outsourcing in order to focus on their core business, while 47% use it to solve capacity issues. This is especially important for small companies and solopreneurs, who often lack the space and resources to hire more permanent employees. Cost-cutting is the number one reason why 87% of businesses…
Read MoreThe 3 Most Important Types of Media for Digital Marketing
Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer. Digital marketing as a whole…
Read MoreMake-or-Break Aspects of a Quality Video
A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low-quality video convert at 2.6%, websites featuring high-quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call to action or not…
Read More7 Reasons You Need Video To Market Your Business
Video is a necessity in the marketing world. From live streams and stories on social media to website greeting videos and vlogs, video takes your business and search engine optimization to the next level. Statistics show that 78% of people watch online videos every week and 55% view online videos every day. By 2020, online…
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