Digital Marketing
The 3 Most Important Types of Media for Digital Marketing
Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition…
Read MoreMake-or-Break Aspects of a Quality Video
A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low-quality video convert at 2.6%, websites…
Read More6 Ways to Quit Flying Solo and Leverage Partnerships
Strategic Business Partnerships Give Your Business Life Are you grinding daily to build your business and feeling the weight of that lonely and sometimes rough entrepreneurial journey? Stop flying solo,…
Read MoreSEO for Black Women Entrepreneurs: Proven SEO Tips to Land on Google’s First Page
Hey, Sis! Let’s talk about Google first-page SEO strategies and how they can help your business get the visibility it deserves. As Black women entrepreneurs, we know how to hustle,…
Read More5 Types Automated Email Campaigns to Boost Your Business
In the Sistahbiz Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is essentially a triggered email series designed to…
Read MoreSelling From Social: Unlocking Opportunities on YouTube, Instagram, TikTok, and More
Sis, I can’t tell you how excited I am about the opportunities social commerce is bringing to the table. The game has officially changed, and it’s time for us to…
Read More3 Common Social Media Mistakes Solopreneurs Make
If you’ve made it a priority to get online and start social media marketing your business, then thumbs up to you, Sis! Social media platforms are where millions of people…
Read MoreFrom Vanity to Value: Social Media Post Types That Spark Comments and Shares
Sis, let’s talk about the difference between vanity metrics and the numbers that really matter. While likes and follows might give you a quick ego boost (and let’s be real,…
Read MoreLet’s Fix Your Checkout Process: Stop Losing Sales at the Finish Line
Optimizing the Checkout Process How often have you added something to your cart but abandoned the purchase because the process wasn’t easy or something felt off? A landing page and…
Read MoreWebsite Shenanigans: How to Plan for Drama-Free Web Design
Even if you are not super tech savvy, let me say this loud for the sistahs in the back: Just because you’re not a tech whiz doesn’t mean you can’t…
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