Rapid Improvement
SistahBiz Spotlight on Marci Perry
This week’s SistahBiz Spotlight is Marci Perry, owner and founder of Denver Shine Company, an innovator in the Denver entrepreneurial scene. After working for a family member’s shoe shining business in college, she launched her company with a mission to redefine the way that people think of the shoe shine business, added a mobile element…
Read More9 Tasks Consultants Can Outsource and Delegate
Statistics show that 57% of businesses use outsourcing in order to focus on their core business, while 47% use it to solve capacity issues. This is especially important for small companies and solopreneurs, who often lack the space and resources to hire more permanent employees. Cost-cutting is the number one reason why 87% of businesses…
Read MoreSistahBiz Spotlight on Monique Madara
This week’s SistahBiz Spotlight is Monique Madara, Founder of Rapport Marketing Research LLC, a boutique research firm in Las Vegas, Nevada. Rapport Marketing Research helps companies all over the world understand culture and “the why” behind what people watch, buy, and do. Her company’s mission is to uncover human truths that transform relationships between brands…
Read More6 Steps to Onboarding New Clients for Service-Based Businesses and Consultants
Marketing and securing a sale can take up a lot of time and focus. But after you’ve gotten the sale and won a client, do you have a process for bringing them on board as a new client? It can be easy to let this part of your customer experience slide or to not have…
Read MoreBlack Women Building Social Capital: 10 No-No’s
To build a successful business, you’ll need to have more than financial capital (the funds) and human capital (the team). You also need social capital (the relationships). Coined by social scientist Alexis de Tocqueville and made popular by political scientist Robert Putnam, the term ”social capital” describes the richness of your interactions with other people…
Read More90-Day Take Back My Power Challenge
A couple of years ago, I decided to invest heavily in the study of success mindsets and found that managing your thoughts and mental state was a key success factor. I kept hearing from all of the greats how much mindset impacts any life endeavor, but it took me some time to realize that in…
Read MoreMake-or-Break Aspects of a Quality Video
A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low-quality video convert at 2.6%, websites featuring high-quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call to action or not…
Read MoreSistahbiz Spotlight on Jeneba Barrie
Jeneba Barrie is Founder and Creative Director of Jeneba Barrie Nude Footwear, LLC. Her line is a first to fill the diversity gap in the shoe world, creating inclusive options for women of any shade. Jeneba Barrie is a luxury skin-tone shoe line with an objective of revolutionizing and redefining the meaning of nude shoes…
Read More7 Reasons You Need Video To Market Your Business
Video is a necessity in the marketing world. From live streams and stories on social media to website greeting videos and vlogs, video takes your business and search engine optimization to the next level. Statistics show that 78% of people watch online videos every week and 55% view online videos every day. By 2020, online…
Read MoreSistahbiz Spotlight on Tamala Austin
Author of Love My Body Again: 21-Day Meditation to Create Your Best Body Now and a certified health coach, Austin created J.I.V.E. Juice to provided organic cold-pressed fruit juices and smoothies to support a healthy lifestyle. She turned to juicing, nutrition, meditation and exercise following a diagnosis of high blood pressure, eventually launching a…
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