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Clearly defining the features and benefits of your product or service will set you apart in the
marketplace.
marketplace.
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Features are the details of your product or service. These are the aspects of your product or service that are tangible, factual, identifiable, and generally of more importance to the seller!
Defining features is a great way of presenting the specifics of what you offer.
Defining features is a great way of presenting the specifics of what you offer.
Benefits are all about your prospect. They create emotion, incite passion, solve problems, and enhance results. Speak to the emotions of your prospective customers and clients. Benefits are why people decide to purchase.
Connect better with your customers/clients by appealing to real needs & learning the essence of “selling”
The Sistahbiz Features and Benefits Worksheet is here to build a genuine connection between the customer/client and the product/service and increase your chances of making the sale!
The Features and Benefits Worksheet will help you:
The Features and Benefits Worksheet will help you:
- Present your product’s features in one picture
- Outline the current benefits of your offering to your prospects
- Associate potential future benefits to certain product features
- Craft creative & appealing copy using both features and benefits
- Link the pain points of prospective customers/clients to your products and services
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