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ACTION PLAN: Brand Your Business
This isn’t about building your logo, ladies. This is a 4-step road map to design your company’s brand personality, brand promise and all of the important identity-related aspects of building a brand that can THEN be used to design a logo, website and other marketing assets.
Find out more »BOOK STUDY: Love is a Killer App
The read for this month is all about power networking and business relationship building. In Tim Sander’s book Love is the Killer App: How to Win Business and Influence Friends, Sanders promotes a new way to succeed in the business world, a way that calls for business professionals to share their intangibles: their knowledge, their network, and their compassion.
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