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Sales Funnel Glossary

● Bounce Rate: A metric that measures the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.   ● Cookie: A small amount of data generated by a website and saved by your web browser to remember information about you.   ● CRM: Customer Relationship Management is a technology for managing all your company’s relationships and interactions with customers and potential customers.  ...
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Why Startup and VC Culture is Unsustainable

Have you heard of startup and venture capital (VC) culture? Entrepreneurs are looking to pitch new and exciting business ideas to investors every day. As a business coach and owner, the startup pitch culture that exists has positives and negatives.  What I love about startup pitch culture is that it forces you to build something HOT! Something that people will love. Something that catches the eye and seizes the audience's attention and judges' hearts. It...
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The Mental Wear and Tear of DEI Work

Across the nation, organizations are taking on the challenge of organizational development in the area of diversity, equity, and inclusion (DEI). It’s complex, evolving, and layered work and isn’t often successfully done without the help of expert consultants and staff. Let’s take a look at what these Black women DEI consultants on the front lines have to say about different aspects of this important work. Whether you’re a new DEI consultant seeking guidance on how...
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Is It Time to Fire an Employee? 6 Red Flags To Watch Out For

Let’s face it - firing an employee is difficult and nothing that a business owner looks forward to. But there’s a lot of truth to the old saying that goes: “if you think it's expensive to hire an expert, wait until you hire an amateur.” Hiring someone who can’t deliver or is simply a poor fit can have significant impacts on your bottom line, your team culture, your customer service, and perhaps your mental health. ...
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Top Things to Consider When Outsourcing Your Social Media

  It’s no secret that social media is vital to brand awareness and sales tools for most businesses. Consumers who are influenced by social media are 4 times more likely to spend more on purchases, according to a Deloitte report. Moreover, the influence can be so high that 29% of consumers were more likely to make a purchase on the same day of using social media.   With all of the hats business owners juggle...
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Everything You Need to Know About the Instagram Features and How to Use Them

Sis, let’s be clear, social media for your business is necessary. Even if you are not a social media fan, you are missing out on a “free” way to promote your business to millions of people online if you are not using Instagram for your business. But I get it; if you don’t use this platform regularly, all of the available features can be stressful. Let me take some of the overwhelm off your shoulders....
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Black Women Entrepreneurs Whose Bold Moves Made History

Black women entrepreneurs start businesses as a means to create freedom for themselves and others. Because these women aren’t celebrities in the traditional sense, they’ve been easy to overlook. But not today, sis. Today you’ll learn the name of black women entrepreneurs whose bold moves made history. 1. Maggie Lena Walker Notable Quotes: “Friends and good manners will carry you where money won’t go.” First to the stage is Ms. Maggie Lena Walker, the first...
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Married Business Partners: 13 Tips From a Relationship Expert

  If there’s one thing everybody and their mama can tell you about running a business it’s, “don’t work with family!”  Family and business go together like oil and water, hot grease, and straightening combs (those who know, know).   You don’t have to think long to come up with examples of business and family gone wrong. But what about the couples that defy the odds? We all have that one mom-and-pop shop we love....
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How Business Owners Avoid Zoom Fatigue and Set Healthy Work Boundaries

  Anybody else just over virtual meetings?    Zoom fatigue is not a new phenomenon but it’s gained more popularity since the world went remote in 2020. Its older cousins go by the names of technostress and digital fatigue. These newish conditions are a form of burnout caused by technology that’s taking your energy.    Entrepreneurs may feel obligated to hop on Zoom because a client wants it. But this adds stress and distractions to...
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How to Create the Company Culture of Your Dreams

Creating a company culture is about building up a team environment that fosters joy, productivity, and results all at the same time. When you do this right, your people wake up excited to come to work and be in each others' presence; they also do great work, period. As a CEO, it's your responsibility to design this experience, and that's a big task! I'll share some tips below, but I also suggest that you read...
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