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Herbal Honey Case Study
Business Profile
Name of Company: Herbal Honey
Location: Denver, Colorado
Years in Business: .5 Years
Industry: Tea and Honey
Size: Solopreneur
The Big Deal: Retail Success
Opportunity/ Business Need
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No business capital
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No website traffic
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No mainstream sales (friends/family customers only)
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Misaligned and uincomplete brand
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No sales or marketing strategy
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Little clairty on value proposition or target customer
Solution
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Complete brand makeover
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New packaging and labeling
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New SEO-friendly website, online store and sales funnel
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Farmers market business plan
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Business plan and loan application support
Goals & Results
Sales
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20% increase in repeat business
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Monthly sales tripled
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Web traffic from under 300 to 750 per month
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Booked at monthly farmers market
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Email list quadrupled in 6 months
Client Testimonial
Keisha Mathes, Founder & Herbalist
I’m blessed by the blood sweat and tears poured into us by Sistapreneurs founder Makisha Boothe. I can't express my gratitude for our group coaching space and the amazing women I shared it with. I can't wait for 2019, to tackle the goals I set, the strategy I created toward my vision and the systems I am putting in place to support them
Light as a Feather
Business Profile
Name of Company: Light as a Feather
Location: Denver, Colorado
Years in Business: 1
Industry: Wellness
Size: Solopreneur
The Big Deal: Business Loan
Opportunity/ Business Need
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Low sales
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No startup capital
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Low website traffic
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Under-developed brand and product
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No inventory strategy
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No strategic marketing plan
Solution
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Established client segments and clarify value proposition
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Re-package service menu
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Website upgrades and new sales funnel
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Brand development
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Inventory systems
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Business plan and loan support
Goals & Results
Sales
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Tripled sales in 6 months
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Website traffic increase of 25%
Client Testimonial
(Client testimonial coming soon!)
Forward Motion Movers & Company
Business Profile
Name of Company: Forward Motion Movers
Location: Aurora, Colorado
Years in Business: 5 Years
Industry: Moving
Size: Microbusiness (team of 5 or less)
The Big Deal: Corporate Contracts
Opportunity/ Business Need
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Groupon loss
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No fulfillment process
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No startup capital
-
No website traffic
-
Team turnover
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No equipment, vehicles or inventory
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No prospect inquiries
Solution
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Established client segments and clarify value proposition
-
Re-package service menu
-
Website upgrades and new sales funnel
-
Process improvement for sales and fulfillment automation
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Credit restoration
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Additional branded vehicles
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Secured business loan
Goals & Results
Sales
-
Coming soon!
Operations
-
Coming soon!
Client Testimonial
(Coming soon!)
Booji Beauty Bar & Co.
Business Profile
Name of Company: Booji Beauty & Co. Salon
Location: Aurora, Colorado
Years in Business: 4
Industry: Salon
Size: Microbusiness (team of 5 or less)
The Big Deal: Loan for Salon Expansion
Opportunity/ Business Need
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Poor team culture
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No profit from revenue streams
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Not enough capital
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Low retail sales
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No website traffic
-
Owner-dependent shop and sales
Solution
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New onboarding and training program
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New check-in/out and follow-up process
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Niche clarity and aligned SEO work
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Expansion plan + storefront relocation
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Sales funnel redesign
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Accounting services
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Credit development
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Business plan and loan application support
Goals & Results
Revenues and Clients
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Secured business loan
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Doubled re-booking and new client numbers
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Cut costs in technology and subscriptions
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Shifted from 5-figures to 6-figure income business
Sales and Marketing
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Redesign sales funnel
Systems and Operations
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Team conistency in re-booking, new onboarding and training program
Other
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Moved to a new brick and mortar, launch new hair product line
Client Testimonial
Jasmin Douglas, Owner
Sistahs! Let me tell YOU honey that Makisha my business coach/ mentor plays nooooo games! She got my entire life together. SNATCHED! ZIPPED! CLASPED!! GRIPPED!! During my one-on-one session this week, she really put me and my procrastination in CHECK! My fears and anxieties were trying to convince me to fall back on certain goals and Makisha was not here for it. We went from a scheduled 1 hour session to 4 hours cranking out my business plan revision, my salon systems, sales funnels, and my salon marketing plan. Several times I quit, several times I cried, several times she told me to call my mom (my regulator) because I was coming unglued. BUT Makisha held me accountable, combated my fears, and is pushing me to the finish line. She definitely believes in me and my vision, even when I become afraid of my own dreams and goals. I appreciate this Goal God of a woman, Makisha soooo much. I thank you?? I’m still kicking and scream over all the homework LOL (ps she does not play about homework either. I messed around and didn’t get some of it done and POW ? it was doubled ?) #determined ??#BoojiBeautyonTheRise #WorkHardPlayLater #sistahpreneurs#BoojiBeauty
Dope Mom Life
Business Profile
Name of Company: Dope Mom Life
Location: Aurora, Colorado
Years in Business: 1
Industry: Videography & Marketing
Size: Solopreneur
The Big Deal: Government Contracts
Opportunity/ Business Need
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Startup
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Interest in filling area of high demand
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No startup capital
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No business systems
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No lead management strategy
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No government contracting experience
Solution
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Government certification and CRM
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Hire and expand new team
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Expand toward targeted agencies
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Process improvement for sales and client fulfillment
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Credit restoration
Goals & Results
Sales
-
Coming soon!
Operations
-
Coming soon!
Client Testimonial
Dianna Myles, Owner
I have to take a moment to s/o Makisha! Let me tell you, there is nothing like having a business coach that is not only a cheerleader but just the right amount of big sister, tell it like it is, don't let you play small, don't play no games, holds you accountable, and does it with all the love! that EVERYONE needs... Thank you for being one of the dopest business coaches EVER!!! #Dopemomlife #sistahpreneurs#magic Thank you for having my back at all times! The 5am motivational videos, the evenings, the weekends, the phone calls, the celebration, the all of it! I don't know how I am going to thank you but know it's going to be epic!!!
Chubby Curls
Business Profile
Name of Company: Chubby Curls
Location: Denver, Colorado
Years in Business: 1
Industry: Black Hair Care Products
Size: Solopreneur
The Big Deal: Retail
Opportunity/ Business Need
-
Low website traffic
-
Misaligned DIY brand
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No sales funnel
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Small scale production
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New CRM system
Solution
-
Complete brand makeover
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New packaging/labeling redesign
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Wholesale program design
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Website upgrades
Goals & Results
Sales
-
Landed 5 new wholesales accounts
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Tripled website traffic increase
Client Testimonial
Manusshka Sainvil, Owner
Let me tell you how Sistahpreneurs is helping me get my ENTIRE BUSINESS together ???? Day 1 of Retail Coaching yesterday and #MindBlown. I am so excited about this program and I'm ready to do the WORK??????. If you're a business owner in Denver, you want Makisha Boothe in your corner ?? #ChubbyCurlsLevelUp
Konjo Catering & Events
Business Profile
Name of Company: Konjo Food Group
Location: Denver, Colorado
Years in Business: 1
Industry: Restaurant
Size: Solopreneur
The Big Deal: Retail
Opportunity/ Business Need
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No business capital
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Dated, unpolished brand
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No sales funnel
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Low website traffic
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No lead management system
Solution
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Goverment certification
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Trout Tank Pitch
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Credit restoration
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New CRM system
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Brand upgrades for pitch
Goals & Results
Sales
-
Coming soon!
Operations
-
Coming soon!
Client Testimonial
(Coming soon!)
Kumasi
Business Profile
Name of Company: Kumasi
Location: Denver, Colorado
Years in Business: 1
Industry: Travel and Event Planning
Size: Solopreneur
The Big Deal: Retail
Opportunity/ Business Need
-
No business capital
-
Lack of clarity on client segment and value proposition
-
No sales funnel
-
Low website traffic
-
No lead management system
Solution
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Messaging and copy revisions
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Redesign service menu
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Build new sales funnel
Goals & Results
Sales
-
Coming soon!
Operations
-
Coming soon!
Client Testimonial
(Coming soon!)
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