Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content.
A major part of successful social media is about building online relationships. When you join groups or communities or post on your page, be sure to identify several influencers in your market that you want to establish a relationship with. Then give them shout-outs. Like, love or comment on their posts. Converse with influencers. If they have events, products or blogs, share them. Be sure to tag your influencers so they know you’ve given them recognition and can respond.
- Engaging Questions
Again, keeping in mind the goal of being social, make some of your posts interactive by asking questions. Ask yes-no, a/b choice, or fill-in-the-blank questions that make responding quick and easy for your community. You can ask questions that are fun and light, or you can pose questions related to your industry, services, or products. For example, if you are a real estate agent, you could ask your community to fill in the blank on a question like: “My favorite memory in my childhood home was ______” or “The one thing I fear about buying my first home is_____”.
- Free Tools
Does this even need explanation? Everybody loves free stuff. Be helpful to your readers and make yourself a go-to resource by sharing whenever you find a great tool or solution to a problem.
In this day and age, we need more good vibes in the world, especially online. Be the bright spot in the day for others and they’ll begin to stop and read your posts just because it feels good. You can post quotes quotes from yourself or from influencers or people you admire. You can post videos or photos of inspirational ideas.
- Latest News
Stay on the cutting edge of what’s happening in the world or in your industry by commenting on hot topics. Sometimes being a resource for the most recent news helps draw in readers who haven’t heard about the news yet.
Lighten up! We all need that sometimes. Share humorous photos, comics, or industry-related jokes.
Sharing statistics, tips, or educational posts can help position you as knowledgeable and even as a subject matter expert. If you’re a coach or consultant, this can be an effective way to build your credibility online.
Video is what everybody’s talking about. It’s not new. It’s just taking over. Youtube, for example, has more followers from age groups 18-49 than any major cable network. Websites with video are more frequently picked up in Google search engines. Boost your audience’s interest by sharing your own videos or live streams, or those of others that are captivating. You can share content taken from your blogs, social media posts, live streams or ebooks.
- Photos of Products and Services
If you’re a chef, share photos of your food. If you’re a trainer, share pictures of your body and workouts. If you’re a hairstylist, post your styles. You know the saying, a picture is a thousand words.
Remember, mixing up your content with inspiration, education, information and resources is a great way to attract new followers and keep existing follower engaged with your business and brand. Sistahs, let me know what other types of content you use in the comments below. Cheers to your social media success!
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