Case Studies

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Black women entrepreneurs across the U.S. have worked with Sistahpreneurs to build profitable businesses, find business capital and develop entrepreneurial skills. Hear from some of the Sistahs in our tribe and schedule your FREE coaching call today.

Case Studies

Black women owned businesses img_header_casestudies_mobile

Start with a FREE 45-minutes Business Consultation

Black women entrepreneurs across the U.S. have worked with Sistahpreneurs to build profitable businesses, find business capital and develop entrepreneurial skills. Hear from some of the Sistahs in our tribe and schedule your FREE coaching call today.

Case Studies

Case Study #1
Case Study #2
Case Study #3
Case Study #4
Case Study #5
Case Study #6
Case Study #1

Business Profile

Name of Company: Herbal Honey

Location: Denver, Colorado

Years in Business: .5 Years

Industry: Tea and Honey

Size: Solopreneur

The Big Deal: Retail Success

herbal honey logo

Opportunity/ Business Need

  • No business capital

  • No website traffic

  • No mainstream sales (friends/family customers only)

  • Misaligned and uincomplete brand

  • No sales or marketing strategy

  • Little clairty on value proposition or target customer

Solution

  • Complete brand makeover

  • New packaging and labeling

  • New SEO-friendly website, online store and sales funnel

  • Farmers market business plan

  • Business plan and loan application support

Goals & Results

Sales

  • 20% increase in repeat business

  • Monthly sales tripled

  • Web traffic from under 300 to 750 per month

  • Booked at monthly farmers market

  • Email list quadrupled in 6 months

Client Testimonial

Keisha Mathes, Herbal Honey, Founder

I’m blessed by the blood sweat and tears poured into us by Sistapreneurs founder Makisha Boothe. I can't express my gratitude for our group coaching space and the amazing women I shared it with. I can't wait for 2019, to tackle the goals I set, the strategy I created toward my vision and the systems I am putting in place to support them

Case Study #2

Business Profile

Name of Company: Chubby Curls

Location: Denver, Colorado

Years in Business: 1

Industry: Black Hair Care Products

Size: Solopreneur

The Big Deal: Retail

chubby curls logo

Opportunity/ Business Need

  • Low website traffic

  • Misaligned DIY brand

  • No sales funnel

  • Small scale production

  • New CRM system

Solution

  • Complete brand makeover

  • New packaging/labeling redesign

  • Wholesale program design

  • Website upgrades

Goals & Results

Sales

  • Landed 5 new wholesales accounts

  • Tripled website traffic increase

Client Testimonial

Manushkka Sainvil, Owner

Let me tell you how Sistahpreneurs is helping me get my ENTIRE BUSINESS together 💃🏾🙌🏾 Day 1 of Retail Coaching yesterday and #MindBlown. I am so excited about this program and I'm ready to do the WORK👩🏾‍💻📚💡📆. If you're a business owner in Denver, you want Makisha Boothe in your corner 🙌🏾 #ChubbyCurlsLevelUp

Case Study #3

Business Profile

Name of Company: Light as a Feather

Location: Denver, Colorado

Years in Business: 1

Industry: Wellness

Size: Solopreneur

The Big Deal: Business Loan

temp_logo_lightasafeather

Opportunity/ Business Need

  • Low sales

  • No startup capital

  • Low website traffic

  • Under-developed brand and product

  • No inventory strategy

  • No strategic marketing plan

Solution

  • Established client segments and clarify value proposition

  • Re-package service menu

  • Website upgrades and new sales funnel

  • Brand development

  • Inventory systems

  • Business plan and loan support

Goals & Results

Sales

  • Tripled sales in 6 months

  • Website traffic increase of 25%

Client Testimonial

Celeste Maat, Owner

After starting and running a business for three years, I was slowly becoming burned out, frustrated and almost gave up. After just 3 weeks of working with Makisha in the Sistahpreneurs Retail Success Program, she helped me revise my vision for Light as a Feather and think BIG regarding what my business could become. She grounded me with real tangible steps including strategic planning for my mission and values, updated logo and professionally done website and honing in on my ideal customers. I would tell anyone interested in Sistahpreneurs coaching that if you are interested in taking your business to the next level, you can absolutely trust Makisha to help you make a quick and savvy turn around for your business.

Case Study #4

Business Profile

Name of Company: Dope Mom Life

Location: Aurora, Colorado

Years in Business: 1

Industry: Videography & Marketing

Size: Solopreneur

The Big Deal: Government Contracts

dopemomlifelogo

Opportunity/ Business Need

  • Startup

  • Interest in filling area of high demand

  • No startup capital

  • No business systems

  • No lead management strategy

  • No government contracting experience

Solution

  • Government certification and CRM

  • Hire and expand new team

  • Expand toward targeted agencies

  • Process improvement for sales and client fulfillment

Goals & Results

Sales

  • Secured 2 local contracts

Operations

  • Secured 2 government certifications

Client Testimonial

Dianna Myles, Owner

I have to take a moment to s/o Makisha! Let me tell you, there is nothing like having a business coach that is not only a cheerleader but just the right amount of big sister, tell it like it is, don't let you play small, don't play no games, holds you accountable, and does it with all the love! that EVERYONE needs... Thank you for being one of the dopest business coaches EVER!!! #Dopemomlife #sistahpreneurs#magic Thank you for having my back at all times! The 5am motivational videos, the evenings, the weekends, the phone calls, the celebration, the all of it! I don't know how I am going to thank you but know it's going to be epic!!!

Case Study #5

Business Profile

Name of Company: Booji Beauty & Co. Salon

Location: Aurora, Colorado

Years in Business: 4

Industry: Salon

Size: Microbusiness (team of 5 or less)

The Big Deal: Loan for Salon Expansion

boojibeautylogo_300

Opportunity/ Business Need

  • Poor team culture

  • No profit from revenue streams

  • Not enough capital

  • Low retail sales

  • No website traffic

  • Owner-dependent shop and sales

Solution

  • New onboarding and training program

  • Niche clarity and aligned SEO work

  • Expansion plan + storefront relocation

  • Sales funnel redesign

  • Business planning

Goals & Results

Revenues and Clients

  • Secured business loan

  • Doubled re-booking and new client numbers

  • Cut costs in technology and subscriptions

  • Shifted from 5-figures to 6-figure income business

Sales and Marketing

  • Redesign sales funnel

Systems and Operations

  • Team performance improvements

Other

  • Expansion of new hair product line

Client Testimonial

Jasmin Douglas, Owner

Sistahs! Let me tell YOU honey that Makisha my business coach/ mentor plays nooooo games! She got my entire life together. SNATCHED! ZIPPED! CLASPED!! GRIPPED!! During my one-on-one session this week, she really put me and my procrastination in CHECK! My fears and anxieties were trying to convince me to fall back on certain goals and Makisha was not here for it. We went from a scheduled 1 hour session to 4 hours cranking out my business plan revision, my salon systems, sales funnels, and my salon marketing plan. Several times I quit, several times I cried, several times she told me to call my mom (my regulator) because I was coming unglued. BUT Makisha held me accountable, combated my fears, and is pushing me to the finish line. She definitely believes in me and my vision, even when I become afraid of my own dreams and goals. I appreciate this Goal God of a woman, Makisha soooo much. I thank you🙏🏽 I’m still kicking and scream over all the homework LOL (ps she does not play about homework either. I messed around and didn’t get some of it done and POW 💥 it was doubled 😩) #determined 💪🏽#BoojiBeautyonTheRise #WorkHardPlayLater #sistahpreneurs#BoojiBeauty

 

Case Study #6

Business Profile

Name of Company: Kumasi

Location: Denver, Colorado

Years in Business: 1

Industry: Travel/Events

Size: Solopreneur

The Big Deal: Retail

kumasilogo

Opportunity/ Business Need

  • New startup

  • Lack of ideal client and value proposition clarity

  • No sales funnel

  • Low website traffic

Solution

  • Redesign service/product menu

  • Goal setting and action planning

  • New messaging/segmentation

  • Built sales funnel

Goals & Results

Sales

  • Sold out 2 events

Operations

  • Increased organization around event promotions and logistics

Client Testimonial

Kumasi Aaron, Owner

Working with Makisha has given me the clarity and confidence I needed to move my business forward. From our first meeting, I not only felt empowered to turn my entrepreneurial dreams into reality but left with the vision, tools and steps to make it happen. I’ve accomplished far more in my time working with Makisha than I did in the years trying to launch my business on my own. Having Makisha as my coach is one of the best decisions I’ve made. Her experience, honesty and insight are truly invaluable.

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