WIN Lab | How to Track Leads for My Small Business

How to track leads for my small business is one of the biggest questions Black women founders bring to Sistahbiz—and it’s exactly what our WIN Lab helps you master.

WIN Lab is our monthly sales and pipeline working session designed for Black women founders who want clarity, consistency, and a business plan that actually drives revenue. In this member-only lab, we walk through your traffic, leads, and what’s really happening in your pipeline — using real numbers, not guesses.

Founders pull their data, cowork quietly, and get live strategy support from a Sistahbiz Revenue Coach. With guided prompts, community share-outs, and Q&A, you’ll update your KPIs, sharpen your WIN strategies, and stay consistent with the activities that bring clients in the door.

WIN Lab blends structure, strategy, and sisterhood — giving you the confidence of a CEO who knows her numbers.

⭐️ January Focus: “What Is a Win Rate & How to Use It to Get More Conversions”

This month, we’re breaking down the Win Rate KPI — what it is, why it matters, and how Black women founders can use it to boost conversions without chasing more followers.
You’ll learn how this simple metric helps you see what’s working in your sales process and where opportunities are being left on the table.

🔒 Member Access Only

WIN Lab is part of the Sistahbiz Growth Suite and available exclusively to members who use the Growth Game Plan to run their business. Members can RSVP in the Sistahbiz Suite Platform at app.sistah.biz/signup