Hiring a copywriter is more than just having a person who can put words together for your website or blog posts. When using the right strategies, copywriting helps a business’ core values and brand messaging to shine, increasing connection and engagement with current and potential customers.
Every word on your website, in your marketing emails, and in your other collateral is digital real estate, so you really need to use that space well and choose every word wisely. Bring on a sistah-copywriter to create the stories that will turn your visitors and followers into customers.
Here are some Sistahs in the copywriting field who you need to know.
Errol de Jesus
Errol de Jesus is a copywriter and the author of Melanintro to Languages, a book that introduces how to be a writer in multiple languages – an uncommon topic in the Black community. Errol has a passion for creating content that pushes African American women to become bilingual and to help teach and support their children in doing the same. Errol’s business and her book stem from her own experience: before she began writing this way, she struggled with how both her own race and race in general so greatly impacted her ability to thrive. Nevertheless, she persevered, traveling abroad and embracing the opportunity to speak other languages. Errol has been featured as a writer on Rosetta Stone, Babbel, Drops, and FluentU.
Fatin Abdal-Sabur, the owner of Love Living Copy, began her career in education as a high school teacher. Being a teacher gave her the skills she needed to become both a writer and a successful business owner. Today Fatil writes full-time as a copywriter and content creator for both individuals and businesses, where she specializes in topics such as nonprofits, education, special education, and mental health. Fatil writes with the aim of engaging readers as well as explaining complex topics. She expresses thoughts, ideas, and experiences vividly, and the end result is that reading her work feels like having a guide on the journey toward her message.
Portia Wofford, the owner of The PW Agency, is an award-winning nurse, professional writer, and business content manager. She started off her career in nursing, where she spent a lot of her free time creating content and solutions for her employers that affected patient outcomes. Today, she manages a team of nurse writers who create content and sales messages that help health-related brands, organizations, and businesses to connect with and convert audiences into clients and customers. Portia also works with brands that need a hand making their content really work to achieve their business goals. Through her writing, Portia uses the power of her words to improve lives and businesses. She has created content for clients ranging from small business owners with a few customers to large publications with a reach of millions.
Yvette Haughton, the owner of Yvette J Copywriting, is a business guru when it comes to business materials that drive lead conversions. She is a copywriter who helps small business owners and entrepreneurs sell their products, services, and programs by finding the right words to engage audiences and grow business. Yvette and her team work closely with each new client to assess their needs, understand their goals, and develop plans to achieve them. Yvette herself has a background in linguistics, which allows her to understand the foundation and fundamentals of language; she has also studied the art and science of copywriting. She brings both types of experience together to craft copy that helps her clients grow and achieve their goals.
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