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Empowering Black Women Entrepreneurs: The Power of Business Besties and Co-working

For Black women entrepreneurs, building and growing a business can present unique challenges and opportunities. The journey to success becomes even more powerful when supported by a trusted accountability partner or business bestie who shares similar experiences. In this blog post, we will explore the ways in which Black women entrepreneurs can cultivate effective accountability partnerships, utilize co-working spaces, and focus on grant writing to amplify their business growth. By embracing these strategies, you can tap into the strength of the Black women entrepreneurs’ network and foster a supportive community.

1. Meet and Deepen Your Avatar Work:

Every decision you make in your business is impacted by your  understanding of your target audience – EVERY decision. By meeting regularly with your business bestie, you can collaboratively explore and refine your ideal customer avatar and make sure your decisions are referring back to what you know about your customer. Dive into the needs, pain points, desires, and preferences of Black women in your target market. By aligning your businesses with the specific challenges they face, you can create tailored solutions that resonate deeply and drive growth. 

Action Step: Give a copy of a one pager to your bestie with customer pain points, search engine optimization (SEO) keywords, value proposition and brand traits and promise. Ask her to hold you accountable to aligning everything with those items.

2. Share the Burden of Finding Leads:

Finding leads is a constant pursuit for any entrepreneur. By joining forces with your business bestie, you can divide the task of seeking out potential clients or customers within the Black women entrepreneurs’ network. This collaborative approach not only expands your reach but also allows you to support and uplift each other. Share insights, strategies, and resources for connecting with your target audience, and together, you can create a ripple effect of success. It’s important to know each other’s target audience well and even better if you share an identical or similar audience. 

Action Step: Brainstorm leads for finding large populations of your audience. Continuously look for live events and digital spaces where you might find leads. 

3. Promote Each Other Online and in Newsletters:

Online promotion is a powerful tool for increasing brand visibility. Actively support and promote your business bestie within the Black women entrepreneurs’ network. Collaborate on cross-promotion efforts by sharing each other’s content, products, or services on your websites and social media platforms. Additionally, consider featuring each other in newsletters or email campaigns. By amplifying each other’s voices, you can attract a broader audience and more traffic for each other.

Action Step: Develop a promotional calendar together of times and ways that you’ll promote each other.

4. Guest Blog on Each Other’s Websites:

Guest blogging is a fantastic way to expand your reach and establish yourself as a thought leader. Collaborate with your business bestie to create guest blog opportunities on each other’s websites. By sharing your expertise on relevant topics, you can contribute valuable insights to each other’s platforms and connect with new audiences. Be sure to have a solid proofreading and editing process, and give each other the courtesy of requesting or making revisions as preferred for your own sites.

Action Step: Brainstorm great guest blog titles for each other’s sites, write draft posts in Chat GPT and review the post for SEO friendliness.

5. Do Live Streams Together:

Live streams provide an engaging platform to connect with your audience in real-time. Collaborate with your business bestie to host joint live stream sessions, addressing topics that are relevant to your audiences. Share knowledge, offer practical advice, and discuss experiences. By leveraging the power of live video, you can cultivate an interactive and supportive community, while also showcasing your expertise within the Black women entrepreneurs’ network. By working together, you may help each other with fears of being on camera and share the responsibility of marketing the event.

Action Step: Develop a short script or agenda for a live stream discussion that will attract leads.

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6. Co-work with a Focus on Writing Business Grants:

Co-working virtually or in person is a great way to increase accountability and productivity. Take advantage of these spaces and set aside dedicated time to work on the business but one particular function for co-working focus could be grant writing. Black women entrepreneurs are often underfunded and under-resourced. Share the responsibility of finding grants for Black women entrepreneurs. Work side by side with your business bestie, supporting each other in developing compelling grant proposals. Pool your collective knowledge, skills, and resources to create persuasive narratives. The collective energy and shared expertise will enhance your grant writing efforts and increase the chances of securing funding. Then go celebrate your grant wins together over mimosas!

Action Step: Develop a shared list of grants and block time to hop online to write and review grant applications twice a month.

7. Data and Goal Check-Ins:

Regular check-ins with your business bestie are essential for maintaining accountability and tracking progress. Schedule recurring meetings to review data, goals, and milestones related to grant writing and other aspects of your business. Celebrate achievements.

Action Step: Create a 1-pager of your goals and metrics and schedule a “know your numbers” session to review your revenue and marketing goals and metrics

In your journey as a Black woman entrepreneur, finding your business bestie and accessing a supportive community can be transformative. One incredible resource to consider is Sistahbiz Global Network, a dynamic community dedicated to empowering and uplifting Black women entrepreneurs. By becoming a member of Sistahbiz, you can connect with like-minded individuals, find your business bestie, and engage in small group settings to work on deepening your avatar work, sharing leads, promoting each other, guest blogging, doing live streams, co-working, and conducting data and goal check-ins. Join Sistahbiz Global Network today and unlock the full potential of your entrepreneurial journey.

Makisha Boothe

Makisha is Head Business Coach and founder of Sistahbiz Global Network. She specializes in rapid improvement and innovation, and helps women with business startup and design.

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