Rapid Improvement
SistahBiz Spotlight: Toi Massey
Our SistahBiz spotlight for this week is Toi Massey. This inspiring sistah is a mechanical engineer, nuclear physicist, and black belt! She does not play! Toi Massey is well known for her efforts to help children from all backgrounds gain access to resources through her STEAM education program at the JEKL Foundation. Her consulting agency,…
Read More6 Steps to Onboarding New Clients for Service-Based Businesses and Consultants
Marketing and securing a sale can take up a lot of time and focus. But after you’ve gotten the sale and won a client, do you have a process for bringing them on board as a new client? It can be easy to let this part of your customer experience slide or to not have…
Read MoreGovernment Contracting: Are You Prepared?
The U.S. is the world’s largest customer, purchasing $425 billion in goods and services each year. The federal government aims to spend close to a quarter of that budget on the goods and services that small businesses provide, so securing a government contract can be a huge boost and opportunity for your business. You may…
Read MoreBlack Women Building Social Capital: 10 No-No’s
To build a successful business, you’ll need to have more than financial capital (the funds) and human capital (the team). You also need social capital (the relationships). Coined by social scientist Alexis de Tocqueville and made popular by political scientist Robert Putnam, the term ”social capital” describes the richness of your interactions with other people…
Read MoreSistahbiz Spotlight on Gerri Howard
Gerri Gomez Howard is the She-EO of the Gomez Howard Group (GHG), an integrated marketing and communications firm that specializes in developing and implementing initiatives that promote important social issues and engage diverse, multicultural audiences. Gerri enjoyed an 18 year career in television working for KCNC-TV a CBS station in Denver where she led the…
Read More90-Day Take Back My Power Challenge
A couple of years ago, I decided to invest heavily in the study of success mindsets and found that managing your thoughts and mental state was a key success factor. I kept hearing from all of the greats how much mindset impacts any life endeavor, but it took me some time to realize that in…
Read MoreSistahbiz Spotlight on Soaring Independent Cooperative
Soaring Independent is a black female-owned home care cooperative in Dane County, WI. Georgia Allen and Josezette Bridges are the faces of this co-op, striving to offer quality home care services to elderly people and individuals with mobility issues. After being fed up with low wages, high turnover and low-quality care, Allen and a group…
Read MoreMake-or-Break Aspects of a Quality Video
A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low quality video convert at 2.6%, websites featuring high quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call…
Read MoreSistahbiz Spotlight on Jeneba Barrie
Jeneba Barrie is Founder and Creative Director of Jeneba Barrie Nude Footwear, LLC. Her line is a first to fill the diversity gap in the shoe world, creating inclusive options for women of any shade. Jeneba Barrie is a luxury skin-tone shoe line with an objective of revolutionizing and redefining the meaning of nude shoes…
Read More7 Reasons You Need Video To Market Your Business
Video is becoming a necessity in the marketing world. From Live Streams and Stories on Social Media to Website Introductions and Vlogging, video will help you to reach the next level. Statistics show that 78% of people watch online videos every week and 55% view online videos every day. By 2020, online videos will make…
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