This week’s SistahBiz Spotlight is Marci Perry, owner and founder of Denver Shine Company, an innovator in the Denver entrepreneurial scene. After working for a family member’s shoe shining business in college, she launched her company with a mission to redefine the way that people think of the shoe shine business, added a mobile element…

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Statistics show that 57% of businesses use outsourcing in order to focus on their core business, while 47% use it to solve capacity issues. This is especially important for small companies and solopreneurs, who often lack the space and resources to hire more permanent employees. Cost-cutting is the number one reason why 87% of businesses…

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This week’s SistahBiz Spotlight is Monique Madara, Founder of Rapport Marketing Research LLC, a boutique research firm in Las Vegas, Nevada. Rapport Marketing Research helps companies all over the world understand culture and “the why” behind what people watch, buy, and do. Her company’s mission is to uncover human truths that transform relationships between brands…

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To build a successful business, you’ll need to have more than financial capital (the funds) and human capital (the team). You also need social capital (the relationships). Coined by social scientist Alexis de Tocqueville and made popular by political scientist Robert Putnam, the term ”social capital” describes the richness of your interactions with other people…

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Business and Depression

A couple of years ago, I decided to invest heavily in the study of success mindsets and found that managing your thoughts and mental state was a key success factor. I kept hearing from all of the greats how much mindset impacts any life endeavor, but it took me some time to realize that in…

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Black Women in Business

    A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low quality video convert at 2.6%, websites featuring high quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call…

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Sistahpreneur Spotlight Jeneba Barrie

Jeneba Barrie is Founder and Creative Director of Jeneba Barrie Nude Footwear, LLC. Her line is a first to fill the diversity gap in the shoe world, creating inclusive options for women of any shade. Jeneba Barrie is a luxury skin-tone shoe line with an objective of revolutionizing and redefining the meaning of nude shoes…

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Black women video sales training

Video is a necessity in the marketing world. From live streams and stories on social media to website greeting videos and vlogs, video takes your business and search engine optimization to the next level. Statistics show that 78% of people watch online videos every week and 55% view online videos every day. By 2020, online…

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Sistahbiz Spotlight Tamala Austin

  Author of Love My Body Again: 21-Day Meditation to Create Your Best Body Now and a certified health coach,  Austin created J.I.V.E. Juice to provided organic cold-pressed fruit juices and smoothies to support a healthy lifestyle. She turned to juicing, nutrition, meditation and exercise following a diagnosis of high blood pressure, eventually launching a…

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