Latest from our Blog
10 Signs Your Visual Branding Is Not Professionally Done
When it comes to building a strong brand identity, visuals play a critical role in establishing credibility and building recognition. However, not all visual branding is created equal. If your company's visual brand was not professionally done, it can send the wrong message to your audience and may even turn potential customers away. Here are ten signs that your visual brand is not professionally done and may be ineffective: Inconsistent use of colors, fonts, and...
Becoming Bankable: Funding Terms You Need to Know
Accessing capital is one of our toughest challenges as black women-owned businesses. According to a report by Digital Undivided’s Project Diane, firms started by black women received only .0006% of VC funding raised by startups between 2009 and 2017. This number is offensively low! But, the reality is that venture capital (VC) funding often comes later in the funding process for a business. Black women have far less access to friends and family funds, personal...
Real HR Tips from Black-Owned Businesses You Can Use Today
Human Resources (HR) is one of the most important areas of business development. Unfortunately, as black entrepreneurs, we can get stuck in the realm of Do-It-Yourself, and often deploy HR strategies with a bootstrapping mentality that can hurt the business. So when demand and growth opportunity increase or our business is experiencing growing pains, we stunt our business growth because we don’t have the staff resources we need to produce and deliver at higher volumes....
7 Black Women Attorneys You Should Know
Sis, you’ve done an amazing job building your business up to where it is today! As a solopreneur, we know that scaling to the seven-figure level can be a difficult task. However, you don’t need or have to do this alone! In fact, if you’ve reached this point, then you’ll need the right professionals in your corner now more than ever. Are you ready to draft and negotiate contacts? Do you need to obtain a...
6 Sistahs in Business Accounting
As sistahpreneurs, we know how important it is to have the back end of your business in order. Especially when it comes to finances! Financial opportunities may present themselves at any time, and they will pass you right by if you aren’t prepared. So while it may be tempting to take the DIY approach, there are consequences to depriving your business of its needs, such as expert financial support. One of the best ways to...
Beyond Generational Wealth: The Real Legacy You’re Leaving
When you think of a legacy, what comes to mind? For most people, the first thoughts that follow are about money, power, or social position. The mistake is believing that wealth or riches can replace the necessary legacy planning phase for their families. The power and responsibility of creating an enduring legacy for generational wealth are in your hands. In a world that never stops evolving, it is more important than ever for us...
Sales Funnel Glossary
● Bounce Rate: A metric that measures the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. ● Cookie: A small amount of data generated by a website and saved by your web browser to remember information about you. ● CRM: Customer Relationship Management is a technology for managing all your company’s relationships and interactions with customers and potential customers. ...
Why Startup and VC Culture is Unsustainable
Have you heard of startup and venture capital (VC) culture? Entrepreneurs are looking to pitch new and exciting business ideas to investors every day. As a business coach and owner, the startup pitch culture that exists has positives and negatives. What I love about startup pitch culture is that it forces you to build something HOT! Something that people will love. Something that catches the eye and seizes the audience's attention and judges' hearts. It...
The Mental Wear and Tear of DEI Work
Across the nation, organizations are taking on the challenge of organizational development in the area of diversity, equity, and inclusion (DEI). It’s complex, evolving, and layered work and isn’t often successfully done without the help of expert consultants and staff. Let’s take a look at what these Black women DEI consultants on the front lines have to say about different aspects of this important work. Whether you’re a new DEI consultant seeking guidance on how...
Is It Time to Fire an Employee? 6 Red Flags To Watch Out For
Let’s face it - firing an employee is difficult and nothing that a business owner looks forward to. But there’s a lot of truth to the old saying that goes: “if you think it's expensive to hire an expert, wait until you hire an amateur.” Hiring someone who can’t deliver or is simply a poor fit can have significant impacts on your bottom line, your team culture, your customer service, and perhaps your mental health. ...
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