Latest from our Blog

4 Ways to Make Money With Your Customer Avatar

I talk with Black women entrepreneurs consistently about the importance of creating a customer avatar. You’ll see this all over the internet and in sales courses everywhere, including the Sistahbiz Global Network coursework. Despite how often it comes up, though, it’s still common to see customer avatars being misunderstood, taken for granted, or straight up underutilized once the initial activity is completed. Point blank, that’s just a waste of an amazingly valuable exercise and business...
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New Year CEO Prep

Whew! What a year! This year 2020 has been filled with ups and downs, wins and losses, for the nation as a whole and for the Black community in particular. While over 40% of Black business owners have closed their doors due to the pandemic, others have experienced unprecedented growth and advancement due to an increase in support for Black businesses and, in fewer cases, a shift to more profitable business models as needed to...
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Kisha’s Favorites: The 2020 Sistahbiz Holiday Gift Guide

Looking for your black-owned, women-owned gift guide? I got you. Check out my favorites list and surprise your loved ones with beautiful goodies this year while supporting the black-owned business movement. For the Health Enthusiast From virtual fitness and yoga gift certificates, to CBD remedies and herbal popcorn, this list will put a smile on the faces of your beloved wellness gurus. @fitandnu @samoralife @pureheartjuice @azzizahsherbalgreenpopcorn @simplypurecbd @blacupuncturist For...
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Give the Gift of Wine: Black, Women Owned Wineries

Black, women-owned wineries and vineyards are establishing powerful brands and making a once-exclusive industry inclusive for all. Consumers now have dozens of Black-owned wineries to choose from when looking for their next alcoholic indulgence, and we’re highlighting a few of the sistah-owned ones below - and just in time for your holiday gift shopping journey. Shaking up an already established and male-dominated industry isn’t an easy feat, but with a little Black Girl Magic plus...
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Terrand Smith Leads Women Businesses in the Retail Game

We're shining the spotlight on our Sis Terrand Smith. As a matter of fact she's showing us a thing or two about how to prepare a strategy and execute a plan for getting more online sales this season as she brings her expertise to the Sistahbiz Retail Holiday Mastermind. Before we get into her advice, successes, and challenges, you gotta know that Terrand oversaw close to $1 Billion in revenue during her decade long career...
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Sistahbiz Spotlight on Kadija Taylor

Meet Sistahbiz board member, Kadija Taylor, and see how she discovered her secret sauce.    Kadija is the broker and owner of Home & Sanctuary, a real estate and design company. Her passion is rooted in helping clients purchase homes and create spaces that reach beyond beauty and functionality and speak to the soul.  After graduating from the University of Colorado at Denver, she began a career in property management. With more than eleven years in...
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Customer Service Begins with Leadership

Merely “6% of small businesses focus on keeping customers”, according to Seems strange, right? The researchers found that those businesses focused more on getting new customers than keeping the current ones. Nurturing current clients is much more cost-effective than attracting new clients. states that profitability increases with customer retention. So, making customer service a high priority should be very high on every small business owner’s list. Making it a priority requires that we...
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Tools for Shared Communication and Correspondence

If time is money, then you definitely don’t want to waste either one! And now that you’ve seen some examples of document management tools and how they can help you manage your business better, let’s take a look at some more advanced options.  Some of the biggest time sinks in business correspondence are collaborations, business emails, and customer service-related communications. While each one of these items has an important place in your business, you can...
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Tasty Tax Tips: Keep Money in Your Pocket

How would you feel knowing that you’ve been overpaying in taxes? Well, it may surprise you to learn that you probably are overpaying. Small businesses overpay their taxes by billions! Yes, I said billions! There are primary reasons why: Lack of knowledge and guidance Procrastination or accountability Fear of the IRS But you can avoid some common pitfalls easily with these tasty tax tips. It’s time to step up your game and save some hard-earned...
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7 Cash Flow Mistakes Made by 98% of Business Owners

Cash flow describes the total amount of money that moves into and out of your business, including financing, payments, and more. It’s basically the life of your business! A successful company is a company that manages its cash flow well. Because cash flow is so important, any issues with it can seriously disrupt your entire business. Here are seven common mistakes to avoid as you look to improve your cash flow.   1. Not creating...
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