Latest from our Blog
An Insider’s Guide to Holiday Marketing Using Social Media
Hey Sis! Black Friday, Small Business Saturday, and Cyber Monday are all over, which means that the floodgates for holiday sales and holiday purchases are wide open! This is the time when Black-owned businesses everywhere should be in the thick of their holiday social media plans. Yes, that’s right–because the end-of-year holidays are just around the corner, and the rush of 24/7 Christmas music, gift shopping, and competitor promotions has kicked into high gear but...
5 Amazing Black Woman-Owned Travel Brands to Support Right Now!
Goal Digger 2021 is right around the corner. So before you go, we wanted to share some of our favorite black woman-owned businesses that sell products that you should definitely have in your carry-on. Head over to their websites and order now so you’ll have it in time for Goal Digger 2021. See you in Phoenix, Sis! BlackTravelBox Founded by Sistahbiz member Orion Brown, BlackTravelBox was started to give women of color a brand they...
The 101 on Government Certifications for Minority and Women-Owned Enterprises
If you’re a longtime member of Sistahbiz or you’ve been reading our posts for a while, then you probably already know just how often I recommend pursuing government contracts as a way of scaling your business. There’s big money there, Sis, and if you can get your foot in the door at the state or federal level, then this will open up a lot of new opportunities for your company. So, given the benefits on...
Business As Usual With Business Licenses & Registration
When you launch a business, you’ll need to register it and get a business license. As Chron’s SmallBusiness helpfully explains the difference, a license is authorization to open and run a business, while registration is a way of getting the business’s important information in government records. Also, a business license is a way of protecting yourself and your business by showing that the two are separate entities with distinct finances, liabilities, and so on. Depending...
Securing the Bag Means Securing Business Insurance
Why You Need It One of the key strategies for growing your small business is to land larger business-to-business (B2B) deals, like government contracts or retail deals with big box retail companies like Target or Walmart. If this is what you’re aiming for, though, then it's crucial to have your back office and regulatory affairs in order. For example, one thing that will be required in order to even compete for most B2B contracts is...
8 Bookkeeping Tips to Clean Up Your Business Day-to-Day Money Management
Everyone talks about small business finances and taxes, but that’s just the tip of the iceberg. Beneath that tip, all the little daily things go into it, like bookkeeping and day-to-day money management. And it’s a shame that we as small business owners don’t talk about these things more, because really, this is where we need to put in the time and thought if we want to make that tip of the iceberg less scary...
Spotlight on Kalea Sanders-Wright of KSW Social Media Management
Meet black woman entrepreneur and Sistahbiz member Kalea Sanders-Wright, owner and CEO of social media management agency KSW Social Media Management. Kalea started her agency in 2018 but really found success during the pandemic. She made the decision to become a full-time entrepreneur in November 2020 and has since been able to scale her social media management agency to a six-figure business. Not only does she provide social media management services for Sistahbiz, but she...
Boost Your Brand and Traffic Without Paid Advertising
At our Sistahbiz coaching and training events with Black women entrepreneurs, the question of how to best manage people is a HUGE discussion. All too often, we find that the Black women in business who approach Sistahbiz for support have failed to put structures and systems in place to support people who aren’t traditional employees but who still show up for the business. They figure they are solopreneurs, so they have no staff to manage. ...
5 Tips for Starting Your YouTube Channel
Starting a YouTube channel can be intimidating for a lot of entrepreneurs or business owners, but it can be an invaluable tool for building and expanding your audience. Videos can help you show off your expertise and your personality, which helps to build trust between you and potential clients/customers. If you’ve been wondering about starting a YouTube channel, keep reading for five tips that will help you start strong. 1. Get content ideas from your...
Black Women Leading the Way in Equity and Decolonization
At the height of one of the biggest racial justice movements of our time, Black women are boldly and unapologetically leading the important work of fighting for equity and social justice nationwide. Organizations globally are looking at their equity practices, examining the structures that perpetuate racial injustices and are rooted in patriarchism and colonization. They are outsourcing facilitation and consultation of this work. At Sistahbiz, we often get calls from heads of organizations seeking out...
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