Latest from our Blog

Zoom, There It Is! Leveling Up Your Webinar Game

Part of this story might sound familiar to you. . .  Right in the middle of a four-week business bootcamp, my team and I were forced to make a complete 180° turn. We had to take our bootcamps digital on Zoom, begin marketing completely online, and fill our virtual seats with attendees, many of whom were complete novices to webinars. To make a long story short, we had literally five days to get our company,...

Creating Fun and Engaging Webinar Workshops

Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade your virtual presence and help your business shine! Use rotating slides to help folks get started on their own Those...

Black Women Entrepreneurs Weathering the COVID-19 Storm

I’m not about that sailor life by any means, but a few years back, I learned a little about the origins of the phrase “getting your sea legs.” A term that I believe Black women entrepreneurs need to hear and embrace at a time like this. The phrase refers to an experience that sailors often have during the first few days of a passage. Boats don’t just pitch and roll; they also make other movements...

SistahBiz Spotlight on Marci Perry

This week’s SistahBiz Spotlight is Marci Perry, owner and founder of Denver Shine Company, an innovator in the Denver entrepreneurial scene. After working for a family member's shoe shining business in college, she launched her company with a mission to redefine the way that people think of the shoe shine business, added a mobile element to an age old brick & mortar industry, and the rest is history. In addition to the mobile experience, Denver...

9 Tasks Consultants Can Outsource and Delegate

Statistics show that 57% of businesses use outsourcing in order to focus on their core business, while 47% use it to solve capacity issues. This is especially important for small companies and solopreneurs, who often lack the space and resources to hire more permanent employees. Cost-cutting is the number one reason why 87% of businesses outsource part of their operations. Whether you're just getting into consulting or you're a seasoned veteran in the industry, time...

SistahBiz Spotlight on Monique Madara

This week’s SistahBiz Spotlight is Monique Madara, Founder of Rapport Marketing Research LLC, a boutique research firm in Las Vegas, Nevada. Rapport Marketing Research helps companies all over the world understand culture and “the why” behind what people watch, buy, and do. Her company’s mission is to uncover human truths that transform relationships between brands and consumers. Being multi-racial herself, she lives and works at the intersection of cultures. She has provided strategic consumer insight...

SistahBiz Spotlight on Toi Massey

Our SistahBiz spotlight for this week is Toi Massey. This inspiring sistah is a mechanical engineer, nuclear physicist, and black belt! She does not play! Toi Massey is well known for her efforts to help children from all backgrounds gain access to resources through her STEAM education program at the JEKL Foundation. Her consulting agency, ANM Innovative Solutions, is a full service consulting team that specializes in optimizing business outcomes through strategy, risk & opportnity...

6 Steps to Onboarding New Clients for Service-Based Businesses and Consultants

Marketing and securing a sale can take up a lot of time and focus. But after you’ve gotten the sale and won a client, do you have a process for bringing them on board as a new client? It can be easy to let this part of your customer experience slide or to not have a systematized process in place, especially if you’re providing a service as a solopreneur or with a small team. And...

Government Contracting: Are You Prepared?

The U.S. is the world’s largest customer, purchasing $425 billion in goods and services each year. The federal government aims to spend close to a quarter of that budget on the goods and services that small businesses provide, so  securing a government contract can be a huge boost and opportunity for your business. You may already have some agencies in mind to collaborate with as a potential government contractor, but are you prepared for the...

Black Women Building Social Capital: 10 No-No’s

To build a successful business, you'll need to have more than financial capital (the funds) and human capital (the team). You also need social capital (the relationships). Coined by social scientist Alexis de Tocqueville and made popular by political scientist Robert Putnam, the term ”social capital” describes the richness of your interactions with other people — in other words, the connections, the information, and the resources that your various relationships offer you and your business....
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