Latest from our Blog
The Consequences of Starving Your Business
Look, sis, we all know that running a small business takes a lot of funds, and it’s tempting to cut the costs where you can. But, it’s also important to know that taking a do-it-yourself approach to the big things isn’t really free. Instead, if you try to DIY the tasks that keep your business running, this can actually cost you quite a lot in terms of your own stress, a unified brand image, missed...
The WHAT: Basics of Digital Marketing, Part One
So you have a business and you’ve been told you need ‘digital marketing’. Or perhaps you’ve been asked what you plan to do for ‘digital marketing’. But what is ‘digital marketing’ and why is it so important? I know a little about a lot when it comes to digital marketing, but I've never taken the time to go deep into thinking about what it is, why it's important, or how it works. Like most, I...
Creating Antiracist Physical Spaces: Sistahbiz Spotlight on Kaci Taylor
As people around the United States and the world experience an unprecedented year of unrest, protest, and awakening to anti-black racism, many are seeking tangible ways to support the Black Lives Matter movement, re-think diversity and inclusion, and transform systems and culture in service of equity. We caught up with Kaci Taylor, owner of THE5WH, and currently Colorado’s only licensed female Black architect, and asked her to share her own compelling story. In this interview,...
Money Moves During the Pandemic Recession
The 2020 recession did not come to play. If these last few months of the pandemic have showed us anything, sis, it’s that things are always changing. COVID-19 and stay-at-home orders have impacted everyone, but Black-owned micro businesses like yours and mine have probably been hit hardest of all. Financial experts have already identified this as a major recession. So how can you and your small business weather this storm? Now more than ever, it’s...
The Home Office: 7 Tips for Productivity When Working From Home
Working from home brings its own unique challenges, since home tends to be a personal space where we go to relax, decompress, and live our lives beyond the workplace. The people who work from home successfully are the ones who figured out how to set boundaries between their work lives and their personal ones, enabling them to be productive in their own time and space. So whether you’re working from home due to COVID-19 or...
Sistahbiz Spotlight on Orion Brown
Orion Brown, Founder & CEO of BlackTravelBox®, is a brand strategy professional with over 15 years of experience. Before becoming a full-time entrepreneur, she led brand strategy at Oracle. Where she facilitated Fortune 100 client engagements to deliver data-driven consumer insights. She led brand marketing efforts for the Transformers and My Little Pony brands at Hasbro. And at Nestle, she worked on innovation for the iconic Nesquik brand. Orion is a lover of travel and...
16 Podcasts Every Black Woman Entrepreneur Needs In Her Rotation
In today's fast-paced world, podcasts designed specifically for black female entrepreneurs offer a convenient and empowering way to work on personal and professional growth. These podcasts provide tailored insights, inspiration, and opportunities for networking for a population of entrepreneurs that are usually time poor, understaffed and under-funded. In this blog post, I share 16 podcasts you should check out, but in case you're not convinced, here's how podcasts help Black women founders build capacity and...
Sistahbiz Spotlight on Sales Maven Nadia Brown
Dr. Nadia Brown is a sales strategist, consultant, trainer, and founder of The Doyenne Agency, a sales firm that works with business owners, companies, and corporations to multiply revenue and awaken the consistent closer within your sales team using the Consistent Sales Method™. Nadia brings over fifteen years of experience and massive results with clients, including raising their rates, decreasing their refund requests, and doubling or tripling their annual revenues. She dropped in to share...
Zoom, There It Is! Leveling Up Your Webinar Game
Part of this story might sound familiar to you. . . Right in the middle of a four-week business bootcamp, my team and I were forced to make a complete 180° turn. We had to take our bootcamps digital on Zoom, begin marketing completely online, and fill our virtual seats with attendees, many of whom were complete novices to webinars. To make a long story short, we had literally five days to get our company,...
Creating Fun and Engaging Webinar Workshops
Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade your virtual presence and help your business shine! Use rotating slides to help folks get started on their own Those...
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