Latest from our Blog

3 Rookie Moves to Avoid On Your Startup Journey

Rookie Move #1: Overspending. In the early days of a risky startup, the last thing we Black female entrepreneurs want to do for an unproven business model, particularly for new entrepreneurs, is shell out a bundle of dough for overhead and startup. Small business is tough. You’ll need to spend every penny wisely in order to stay competitive in today’s market. Yes, you will have to spend, but logic and timing are everything. Wait until...

7 Surprising Realities to Unlock SEO Success

No one told me how important SEO was, or even what the term meant. Instead, I learned about Search Engine Optimization (SEO) through lots of self-study on online marketing. I want to  save you some time and offer you the fruits of my learning curve if you’re just beginning your journey to increase your Google ranking. So let me pass on my a-ha moments. Before you brace yourself for amazing proclamations, know that my insights...

3 Types of Automated Email Every Business Owner Should Send

In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are simpler ways to incorporate an automated email plan. There are also email platforms like Drip that help you set up your...

4 Lies Mompreneurs Tell Themselves About Their Worth and Success

Dear Mompreneur, Think about your day at a glance. The early start and late ending, the fires you put out, the random unexpected turns, the 40 directions that the kids, the business, the man, and the family have pulled you in. Then let’s not forget the boards we sit on, the service projects, the bills, church and the household chores. For my fellow single mothers, double the load in your vision. I had to do...

Social Media Power Planning Step by Step

Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort  if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you post, post with purpose and to aim for pre-defined results. Here are 12 steps you can put into place to...

3 Common Social Media Mistakes Solopreneurs Make

If you’ve made it a priority to get online and start social media marketing your business,then thumbs up to you, Sis! Social media platforms are where millions of people go daily, several times a day to connect, explore, and shop. Before you get started, though, I want to share with you three mistakes that I often see sistahpreneurs making when they start using social media as a marketing tool. So take heed and use these...

What Would Olivia Pope Do? Business Lessons from Our Beloved Black TV Characters

I look everywhere for business coaching teachable moments. I love my favorite Black tv show nights, whether I’m keeping up from week to week or binging at the end of a season with popcorn and wine, you know, Olivia Pope-style. I love supporting Black female leading actresses, and I like the entertainment and drama, but a speaker at One Church LA said something profound in a recent sermon. He said, “God doesn’t show you other...

9 Types of Social Media Posts That Grow Your Business

Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content.   Shout-outs A major part of successful social media is about building online relationships. When you join groups or communities or post on your page, be sure to identify several influencers in...

Website Help! Conquering Your Fears

Need website help? Our SPR Online Villagers will run when they see me coming with this article because I sound like a broken record. I’m always stressing the importance of having a revenue-generating website. Why? Because I’m looking out for your coin, Sis. Helping you launch your website is a GREAT way to do this. I see the fear, the hesitation, the feeling of being overwhelmed when a sistahpreneur who doesn’t have a website hears my soapbox...

Winners Stay 10 Steps Ahead: Speed and Agility in Business

Successful businesses create systems and cycles for continuous improvement in their business that ensure that their products and services get better and better quickly. They don’t fix things that they would like to fix - they fix things that the customer tells them to fix. They are beasts about using customer feedback to make rapid improvements. The key is to fall in love with mastering repeatability. Drive profits and growth with the following tools for improvement...
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