Video is a necessity in the marketing world. From live streams and stories on social media to website greeting videos and vlogs, video takes your business and search engine optimization to the next level. Statistics show that 78% of people watch online videos every week and 55% view online videos every day. By 2020, online videos will make up more than 80% of all consumer internet traffic-That is HUGE!
Here are some reasons that video is a must have for your marketing content:
1.Video Increases Sales
Video leads directly to sales. More sites are using video to explain their business, products and services. An article on Forbes shows that it’s all about psychology. Videos incorporate four elements that human beings are wired to pay attention to: faces, voices, body language, and movement. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
2.Video Increases ROI
83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. We invest money daily into growing our business in order to see a return. Why not improve the odds of bringing some of those dollars back into your pockets?! Including a video on your landing page can decrease bounce rates and increase conversion rates by 80%.
3.Video Builds Trust
Trust is the basis of conversions and sales. The concept of content marketing is based on building trust with your leads and nurturing long-term relationships that eventually lead to sales. Effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Google Loves Videos
If you’re using video marketing effectively, you should see a real bump in SEO. Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that your site has good content. Statistics show you are 53 times more likely show up first on Google if you have a video embedded on your website.
5. Video Appeals to Mobile Users
90% of consumers watch videos on their mobile. Mobile users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. With all the time spent on our phones, why not direct people to your product or brand?
6. Video Captures your Audiences
Every social media brand wants more ways to capture audience attention, and video is one of the most effective ways to do it. People love to connect with others in ways that engage the senses. Through video people feel like they are getting to know you. Through video they can see and hear you, learn your sense of humor. The hidden power of a good video: It grabs attention, engages the consumer, and helps them retain the information.
7. Video Encourages Social Shares
In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. Social shares can increase traffic to your site, likes and follows to your pages and in turn bring bigger numbers to sales.
It’s not too hard to see why video is becoming so popular. Not only is video is beneficial for marketing but statistics show that consumers love it! Take advantage of video and step up your marketing Sis!
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