Design and Planning
Top Things to Consider When Outsourcing Your Social Media
It’s no secret that social media is vital to brand awareness and sales tools for most businesses. Consumers who are influenced by social media are 4 times more likely to spend more on purchases, according to a Deloitte report. Moreover, the influence can be so high that 29% of consumers were more likely to…
Read MoreEverything You Need to Know About the Instagram Features and How to Use Them
Sis, let’s be clear, social media for your business is necessary. Even if you are not a social media fan, you are missing out on a “free” way to promote your business to millions of people online if you are not using Instagram for your business. But I get it; if you don’t use this…
Read MoreMarried Business Partners: 13 Tips From a Relationship Expert
If there’s one thing everybody and their mama can tell you about running a business it’s, “don’t work with family!” Family and business go together like oil and water, hot grease, and straightening combs (those who know, know). You don’t have to think long to come up with examples of business and family…
Read MoreHow Business Owners Avoid Zoom Fatigue and Set Healthy Work Boundaries
Anybody else just over virtual meetings? Zoom fatigue is not a new phenomenon but it’s gained more popularity since the world went remote in 2020. Its older cousins go by the names of technostress and digital fatigue. These newish conditions are a form of burnout caused by technology that’s taking your energy. …
Read MoreHow to Create the Company Culture of Your Dreams
Creating a company culture is about building up a team environment that fosters joy, productivity, and results all at the same time. When you do this right, your people wake up excited to come to work and be in each others’ presence; they also do great work, period. As a CEO, it’s your responsibility to…
Read MoreAn Insider’s Guide to Holiday Marketing Using Social Media
Hey Sis! Black Friday, Small Business Saturday, and Cyber Monday are all over, which means that the floodgates for holiday sales and holiday purchases are wide open! This is the time when Black-owned businesses everywhere should be in the thick of their holiday social media plans. Yes, that’s right–because the end-of-year holidays are just around…
Read MoreSecuring the Bag Means Securing Business Insurance
Why You Need It One of the key strategies for growing your small business is to land larger business-to-business (B2B) deals, like government contracts or retail deals with big box retail companies like Target or Walmart. If this is what you’re aiming for, though, then it’s crucial to have your back office and regulatory affairs…
Read More5 Tips for Starting Your YouTube Channel
Starting a YouTube channel can be intimidating for a lot of entrepreneurs or business owners, but it can be an invaluable tool for building and expanding your audience. Videos can help you show off your expertise and your personality, which helps to build trust between you and potential clients/customers. If you’ve been wondering about starting…
Read MoreNew Year CEO Prep
Whew! What a year! This year 2020 has been filled with ups and downs, wins and losses, for the nation as a whole and for the Black community in particular. While over 40% of Black business owners have closed their doors due to the pandemic, others have experienced unprecedented growth and advancement due to an…
Read MoreThe Consequences of Starving Your Business
Look, sis, we all know that running a small business takes a lot of funds, and it’s tempting to cut the costs where you can. But, it’s also important to know that taking a do-it-yourself approach to the big things isn’t really free. Instead, if you try to DIY the tasks that keep your business…
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