How to Create the Company Culture of Your Dreams

Creating a company culture is about building up a team environment that fosters joy, productivity, and results all at the same time. When you do this right, your people wake up excited to come to work and be in each others’ presence; they also do great work, period. As a CEO, it’s your responsibility to…

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An Insider’s Guide to Holiday Marketing Using Social Media

Holiday Sales Guide by Sistahbiz

Hey Sis! Black Friday, Small Business Saturday, and Cyber Monday are all over, which means that the floodgates for holiday sales and holiday purchases are wide open! This is the time when Black-owned businesses everywhere should be in the thick of their holiday social media plans. Yes, that’s right–because the end-of-year holidays are just around…

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Securing the Bag Means Securing Business Insurance

Small Business Insurance

Why You Need It One of the key strategies for growing your small business is to land larger business-to-business (B2B) deals, like government contracts or retail deals with big box retail companies like Target or Walmart. If this is what you’re aiming for, though, then it’s crucial to have your back office and regulatory affairs…

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5 Tips for Starting Your YouTube Channel

videos on YouTube

Starting a YouTube channel can be intimidating for a lot of entrepreneurs or business owners, but it can be an invaluable tool for building and expanding your audience. Videos can help you show off your expertise and your personality, which helps to build trust between you and potential clients/customers. If you’ve been wondering about starting…

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New Year CEO Prep

New Year CEO Prep

Whew! What a year! This year 2020 has been filled with ups and downs, wins and losses, for the nation as a whole and for the Black community in particular. While over 40% of Black business owners have closed their doors due to the pandemic, others have experienced unprecedented growth and advancement due to an…

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The Consequences of Starving Your Business

Black woman leading team

Look, sis, we all know that running a small business takes a lot of funds, and it’s tempting to cut the costs where you can. But, it’s also important to know that taking a do-it-yourself approach to the big things isn’t really free. Instead, if you try to DIY the tasks that keep your business…

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