Author of Love My Body Again: 21-Day Meditation to Create Your Best Body Now and a certified health coach, Austin created J.I.V.E. Juice to provided organic cold-pressed fruit juices and smoothies to support a healthy lifestyle. She turned to juicing, nutrition, meditation and exercise following a diagnosis of high blood pressure, eventually launching a growing juice delivery service throughout the Houston metro.
Define your business and your brand and commit to it – everything you do should be consistent with your business’s identity. You simply cannot be all things to all people.
Spending quality time to myself in meditation and quietness.
Currently, all of my necessary capital is coming from myself. Do not be afraid to use your personal funds, 401K etc to finance your dream.
We have made changes with logos and branding to better position ourselves amongst our competition. Making sure that we stand out.
My first big deal was when I got a call that Whole Foods was interested in having my product in the new store they were opening in Houston. Because I already had things in place, the transition was not bad. Be ready because you never know who’s watching you.
If you have a dream, do it. Don’t allow fear to steal your dreams. Oftentimes, as women we want to have every detailed worked out and know the beginning to the end. Sometimes, you just have to jump and allow the pieces to fall in place.
Manufacturing and production, I reached out to someone who was already doing it. When you don’t know, ask!
Networking is the key to crossing cultural lines. You have to make sure that your marketing/advertising accommodates all races. And that the problem you’re trying to solve is not subjected to just one race.
In business and in life, you have to work closely with others to build your way to success. Your relationships should be about valuable, be able to share advice and learn from each other.
Don’t be afraid to ask for help. It’s ok to delegate the work. You can not do everything!
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