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7 Surprising Realities to Unlock SEO Success
No one told me how important SEO was, or even what the term meant. Instead, I learned about Search Engine Optimization (SEO) through lots of self-study on online marketing. I want to save you some time and offer you the fruits of my learning curve if you’re just beginning your journey to increase your Google ranking. So let me pass on my a-ha moments. Before you brace yourself for amazing proclamations, know that my insights...
3 Types of Automated Email Every Business Owner Should Send
In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are simpler ways to incorporate an automated email plan. There are also email platforms like Drip that help you set up your drip campaign....
4 Lies Mompreneurs Tell Themselves About Their Worth and Success
Dear Mompreneur, Think about your day at a glance. The early start and late ending, the fires you put out, the random unexpected turns, the 40 directions that the kids, the business, the man, and the family have pulled you in. Then let’s not forget the boards we sit on, the service projects, the bills, church and the household chores. For my fellow single mothers, double the load in your vision. I had to do...
Social Media Power Planning Step by Step
Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you post, post with purpose and aim for pre-defined results. Here are 12 steps you can put into place to ensure...
3 Common Social Media Mistakes Solopreneurs Make
If you’ve made it a priority to get online and start social media marketing your business, then thumbs up to you, Sis! Social media platforms are where millions of people go daily, several times a day to connect, explore, and shop. Before you get started, though, I want to share with you three mistakes that I often see sistahpreneurs making when they start using social media as a marketing tool. So take heed and use...
What Would Olivia Pope Do? Business Lessons from Our Beloved Black TV Characters
I look everywhere for business coaching teachable moments. I love my favorite Black tv show nights, whether I’m keeping up from week to week or binging at the end of a season with popcorn and wine, you know, Olivia Pope-style. I love supporting Black female leading actresses, and I like the entertainment and drama, but a speaker at One Church LA said something profound in a recent sermon. He said, “God doesn’t show you other...
9 Types of Social Media Posts That Grow Your Business
Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content. Shout-outs A major part of successful social media is about building online relationships. When you join groups or communities or post on your page, be sure to identify several influencers in...
Website Help! Conquering Your Fears
Need website help? Our SPR Online Villagers will run when they see me coming with this article because I sound like a broken record. I’m always stressing the importance of having a revenue-generating website. Why? Because I’m looking out for your coin, Sis. Helping you launch your website is a GREAT way to do this. I see the fear, the hesitation, the feeling of being overwhelmed when a sistahpreneur who doesn’t have a website hears...
Winners Stay 10 Steps Ahead: Speed and Agility in Business
Successful businesses create systems and cycles for continuous improvement in their business that ensure that their products and services get better and better quickly. They don’t fix things that they would like to fix - they fix things that the customer tells them to fix. They are beasts about using customer feedback to make rapid improvements. The key is to fall in love with mastering repeatability. Drive profits and growth with the following tools for improvement...
Business Partnership with Friends or Family – The Warning Guide
You and your bestie are exploring a business partnership - two black female entrepreneurs on a mission - what a thrilling journey! You’re excited and you love each other so much! What better way to make that coin than with your husband? You two are going to build a family legacy! You’ll build an empire together and create work days that are full of joy. It’s all fun and games until somebody gets hurt and the day to day...
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