Business Growth
Top Things to Consider When Outsourcing Your Social Media
It’s no secret that social media is vital to brand awareness and sales tools for most businesses. Consumers who are influenced by social media are 4 times more likely to spend more on purchases, according to a Deloitte report. Moreover, the influence can be so high that 29% of consumers were more likely to…
Read MoreEverything You Need to Know About the Instagram Features and How to Use Them
Sis, let’s be clear, social media for your business is necessary. Even if you are not a social media fan, you are missing out on a “free” way to promote your business to millions of people online if you are not using Instagram for your business. But I get it; if you don’t use this…
Read MoreBoost Your Brand and Traffic Without Paid Advertising
At our Sistahbiz coaching and training events with Black women entrepreneurs, the question of how to best manage people is a HUGE discussion. All too often, we find that the Black women in business who approach Sistahbiz for support have failed to put structures and systems in place to support people who aren’t traditional employees…
Read More5 Tips for Starting Your YouTube Channel
Starting a YouTube channel can be intimidating for a lot of entrepreneurs or business owners, but it can be an invaluable tool for building and expanding your audience. Videos can help you show off your expertise and your personality, which helps to build trust between you and potential clients/customers. If you’ve been wondering about starting…
Read MoreWhat Nobody Told Me About Member Subscription Models
At the end of 2020, Sistahbiz wrapped up year one of our membership program for Black women entrepreneurs! It took me two years to even launch the Sistahbiz membership program because we had a lot on our plate running our existing programs for Black women in business and I suspected it was going to take…
Read MoreThe Consequences of Starving Your Business
Look, sis, we all know that running a small business takes a lot of funds, and it’s tempting to cut the costs where you can. But, it’s also important to know that taking a do-it-yourself approach to the big things isn’t really free. Instead, if you try to DIY the tasks that keep your business…
Read MoreThe WHAT: Basics of Digital Marketing, Part One
So you have a business and you’ve been told you need ‘digital marketing’. Or perhaps you’ve been asked what you plan to do for ‘digital marketing’. But what is ‘digital marketing’ and why is it so important? I know a little about a lot when it comes to digital marketing, but I’ve never taken the…
Read MoreGovernment Contracting: Are You Prepared?
The U.S. is the world’s largest customer, purchasing $425 billion in goods and services each year. The federal government aims to spend close to a quarter of that budget on the goods and services that small businesses provide, so securing a government contract can be a huge boost and opportunity for your business. You may…
Read MoreThe 3 Most Important Types of Media for Digital Marketing
Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer. Digital marketing as a whole…
Read MoreSistahbiz Spotlight on Jeneba Barrie
Jeneba Barrie is Founder and Creative Director of Jeneba Barrie Nude Footwear, LLC. Her line is a first to fill the diversity gap in the shoe world, creating inclusive options for women of any shade. Jeneba Barrie is a luxury skin-tone shoe line with an objective of revolutionizing and redefining the meaning of nude shoes…
Read More