Black Women Business Podcasts

I love to catch up on podcast episodes during routines, like my daily commutes, when I’m folding laundry or cleaning. I struggle to find time otherwise for my own entrepreneurial development. So I tune in for this reason and for many of the same reasons that Forbes has shared. Podcasts are a great way to…

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Fun and Engaging Webinars

Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…

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Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer.  Digital marketing as a whole…

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Black Women in Business

    A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low quality video convert at 2.6%, websites featuring high quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call…

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Two Black women in business working

Strategic business partnerships give your business life! Are you on the grind daily to build your business and feeling the weight of that lonely and sometimes rough entrepreneurial journey? Stop flying solo, Sis. There are many ways to connect with other professionals and entrepreneurs to lighten the load, streamline efforts, share resources, and find others who…

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Black Women Winning Government Contracts

No one told me how important SEO was, or even what the term meant. Instead, I learned about Search Engine Optimization (SEO) through lots of self-study on online marketing. I want to  save you some time and offer you the fruits of my learning curve if you’re just beginning your journey to increase your Google…

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Black Women in Business

In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are…

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Social Media Management

Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort  if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you…

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Black women in business blog websites

If you’ve made it a priority to get online and start social media marketing your business,then thumbs up to you, Sis! Social media platforms are where millions of people go daily, several times a day to connect, explore, and shop. Before you get started, though, I want to share with you three mistakes that I…

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Black women in business blog websites

Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content.   Shout-outs A major part of successful social media is about building…

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