Digital Marketing

No one told me how important SEO was, or even what the term meant. Instead, I learned about Search Engine Optimization (SEO) through lots of self-study on online marketing. I want to  save you some time and offer you the fruits of my learning curve if you’re just beginning your journey to increase your Google…

In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are…

Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort  if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you…

If you’ve made it a priority to get online and start social media marketing your business,then thumbs up to you, Sis! Social media platforms are where millions of people go daily, several times a day to connect, explore, and shop. Before you get started, though, I want to share with you three mistakes that I…

Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content.   Shout-outs A major part of successful social media is about building…

Need website help? Our SPR Online Villagers will run when they see me coming with this article because I sound like a broken record. I’m always stressing the importance of having a revenue-generating website. Why? Because I’m looking out for your coin, Sis. Helping you launch your website is a GREAT way to do this. I see…

So you want a website, but you don’t know HTML, you barely get what a URL is and you’re wondering what in the world SEO is. This isn’t a reason for my Black female entrepreneurs to give up and start posting on facebook instead. Having a website is critical. It’s your online headquarters. Everything you…

   The saying, “time is money” is real talk. As a Black female entrepreneur, it’s critical to remember that your use of time has a very real impact on your coin — but doing something about it is even more important. So Sistahpreneurs is launching our#GirlGoGoogle Challenge to help you use your time in service of your journey…

I recently moved back into the world of small business full-time. Years ago, when I’d run my own day spa, Facebook was new to the scene and I loved it, but digital and social media marketing weren’t the beasts that they are today yet. I had constant contact and enjoyed sending email newsletters but I’d…