Digital Marketing
Top Things to Consider When Outsourcing Your Social Media
It’s no secret that social media is vital to brand awareness and sales tools for most businesses. Consumers who are influenced by social media are 4 times more likely to spend more on purchases, according to a Deloitte report. Moreover, the influence can be so high that 29% of consumers were more likely to…
Read MoreAn Insider’s Guide to Holiday Marketing Using Social Media
Hey Sis! Black Friday, Small Business Saturday, and Cyber Monday are all over, which means that the floodgates for holiday sales and holiday purchases are wide open! This is the time when Black-owned businesses everywhere should be in the thick of their holiday social media plans. Yes, that’s right–because the end-of-year holidays are just around…
Read MoreSpotlight on Kalea Sanders-Wright of KSW Social Media Management
Meet black woman entrepreneur and Sistahbiz member Kalea Sanders-Wright, owner and CEO of social media management agency KSW Social Media Management. Kalea started her agency in 2018 but really found success during the pandemic. She made the decision to become a full-time entrepreneur in November 2020 and has since been able to scale her social…
Read MoreBoost Your Brand and Traffic Without Paid Advertising
At our Sistahbiz coaching and training events with Black women entrepreneurs, the question of how to best manage people is a HUGE discussion. All too often, we find that the Black women in business who approach Sistahbiz for support have failed to put structures and systems in place to support people who aren’t traditional employees…
Read More5 Tips for Starting Your YouTube Channel
Starting a YouTube channel can be intimidating for a lot of entrepreneurs or business owners, but it can be an invaluable tool for building and expanding your audience. Videos can help you show off your expertise and your personality, which helps to build trust between you and potential clients/customers. If you’ve been wondering about starting…
Read MoreBlack Women-Owned Virtual Assistant Companies
Sis, way too often, solopreneurs spread themselves too thin with “to-do” lists, deadlines, and milestones and end up getting nothing done because they are trying to do everything! Stop doing that. There is help out there. While we can’t help you clone yourself, we certainly have a suggestion on how you can extend yourself and…
Read More8 Black Women Web Designers
Does your website need a facelift, but you keep putting it off for later because there is always something else to be done? We know all too well how it goes, Sis! You have a list of things that need to be done, but between working on the business and working in the business, you…
Read MoreThe WHAT: Basics of Digital Marketing, Part One
So you have a business and you’ve been told you need ‘digital marketing’. Or perhaps you’ve been asked what you plan to do for ‘digital marketing’. But what is ‘digital marketing’ and why is it so important? I know a little about a lot when it comes to digital marketing, but I’ve never taken the…
Read More16 Podcasts Every Black Woman Entrepreneur Needs In Her Rotation
In today’s fast-paced world, podcasts designed specifically for black female entrepreneurs offer a convenient and empowering way to work on personal and professional growth. These podcasts provide tailored insights, inspiration, and opportunities for networking for a population of entrepreneurs that are usually time poor, understaffed and under-funded. In this blog post, I share 16 podcasts…
Read MoreCreating Fun and Engaging Webinar Workshops
Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…
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