Digital Marketing

The 3 Most Important Types of Media for Digital Marketing

Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer.  Digital marketing as a whole…

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Make-or-Break Aspects of a Quality Video

Black Women in Business

    A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low quality video convert at 2.6%, websites featuring high quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call…

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6 Ways to Quit Flying Solo and Leverage Partnerships

Two Black women in business working

Strategic business partnerships give your business life! Are you on the grind daily to build your business and feeling the weight of that lonely and sometimes rough entrepreneurial journey? Stop flying solo, Sis. There are many ways to connect with other professionals and entrepreneurs to lighten the load, streamline efforts, share resources, and find others who…

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7 Surprising Realities to Unlock SEO Success

Black Women Winning Government Contracts

No one told me how important SEO was, or even what the term meant. Instead, I learned about Search Engine Optimization (SEO) through lots of self-study on online marketing. I want to  save you some time and offer you the fruits of my learning curve if you’re just beginning your journey to increase your Google…

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3 Types of Automated Email Every Business Owner Should Send

Black Women in Business

In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are…

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Social Media Power Planning Step by Step

Social Media Management

Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort  if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you…

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3 Common Social Media Mistakes Solopreneurs Make

Black women in business blog websites

If you’ve made it a priority to get online and start social media marketing your business,then thumbs up to you, Sis! Social media platforms are where millions of people go daily, several times a day to connect, explore, and shop. Before you get started, though, I want to share with you three mistakes that I…

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9 Types of Social Media Posts That Grow Your Business

Black women in business blog websites

Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content.   Shout-outs A major part of successful social media is about building…

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Website Help! Conquering Your Fears

Black Women Entrepreneurs fearful

Need website help? Our SPR Online Villagers will run when they see me coming with this article because I sound like a broken record. I’m always stressing the importance of having a revenue-generating website. Why? Because I’m looking out for your coin, Sis. Helping you launch your website is a GREAT way to do this. I see…

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Website Shenanigans: How to Plan for Drama-Free Web Design

black woman entrepreneur website planning

So you want a website, but you don’t know HTML, you barely get what a URL is and you’re wondering what in the world SEO is. This isn’t a reason for my Black female entrepreneurs to give up and start posting on facebook instead. Having a website is critical. It’s your online headquarters. Everything you…

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