Digital Marketing
Spotlight on Kalea Sanders-Wright of KSW Social Media Management
Meet black woman entrepreneur and Sistahbiz member Kalea Sanders-Wright, owner and CEO of social media management agency KSW Social Media Management. Kalea started her agency in 2018 but really found success during the pandemic. She made the decision to become a full-time entrepreneur in November 2020 and has since been able to scale her social…
Read MoreBoost Your Brand and Traffic Without Paid Advertising
At our Sistahbiz coaching and training events with Black women entrepreneurs, the question of how to best manage people is a HUGE discussion. All too often, we find that the Black women in business who approach Sistahbiz for support have failed to put structures and systems in place to support people who aren’t traditional employees…
Read More5 Tips for Starting Your YouTube Channel
Starting a YouTube channel can be intimidating for a lot of entrepreneurs or business owners, but it can be an invaluable tool for building and expanding your audience. Videos can help you show off your expertise and your personality, which helps to build trust between you and potential clients/customers. If you’ve been wondering about starting…
Read MoreBlack Women-Owned Virtual Assistant Companies
Sis, way too often, solopreneurs spread themselves too thin with “to-do” lists, deadlines, and milestones and end up getting nothing done because they are trying to do everything! Stop doing that. There is help out there. While we can’t help you clone yourself, we certainly have a suggestion on how you can extend yourself and…
Read More7 Black Women Web Designers
Does your website need a facelift, but you keep putting it off for later because there is always something else to be done? We know all too well how it goes, Sis! You have a list of things that need to be done, but between working on the business and working in the business, you…
Read MoreThe WHAT: Basics of Digital Marketing, Part One
So you have a business and you’ve been told you need ‘digital marketing’. Or perhaps you’ve been asked what you plan to do for ‘digital marketing’. But what is ‘digital marketing’ and why is it so important? I know a little about a lot when it comes to digital marketing, but I’ve never taken the…
Read More17 Podcasts Every Black Woman Entrepreneur Needs In Her Rotation
I love to catch up on podcast episodes during routines, like my daily commutes, when I’m folding laundry or cleaning. I struggle to find time otherwise for my own entrepreneurial development. So I tune in for this reason and for many of the same reasons that Forbes has shared. Podcasts are a great way to…
Read MoreCreating Fun and Engaging Webinar Workshops
Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…
Read MoreThe 3 Most Important Types of Media for Digital Marketing
Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer. Digital marketing as a whole…
Read MoreMake-or-Break Aspects of a Quality Video
A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low quality video convert at 2.6%, websites featuring high quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call…
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