Digital Marketing
The WHAT: Basics of Digital Marketing, Part 1
So you have a business and you’ve been told you need ‘digital marketing’. Or perhaps you’ve been asked what you plan to do for ‘digital marketing’. But what is ‘digital marketing’ and why is it so important? I know a little about a lot when it comes to digital marketing, but I’ve never taken the…
Read More17 Podcasts Every Black Woman Entrepreneur Needs In Her Rotation
I love to catch up on podcast episodes during routines, like my daily commutes, when I’m folding laundry or cleaning. I struggle to find time otherwise for my own entrepreneurial development. So I tune in for this reason and for many of the same reasons that Forbes has shared. Podcasts are a great way to…
Read MoreCreating Fun and Engaging Webinar Workshops
Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…
Read MoreThe 3 Most Important Types of Media for Digital Marketing
Attempting to build a successful business without marketing is like attempting to drive a car without gas. Marketing is an essential component of business success, and with increased online competition and 4.1 billion internet users worldwide, the decision to create a digital marketing strategy for your business is a no-brainer. Digital marketing as a whole…
Read MoreMake-or-Break Aspects of a Quality Video
A recent study showed that there is a definite correlation between the quality of your video and a website’s conversion rate. While websites featuring low quality video convert at 2.6%, websites featuring high quality video convert at 7.6%.The quality of your video can make the difference between someone continuing through with your call…
Read More6 Ways to Quit Flying Solo and Leverage Partnerships
Strategic business partnerships give your business life! Are you on the grind daily to build your business and feeling the weight of that lonely and sometimes rough entrepreneurial journey? Stop flying solo, Sis. There are many ways to connect with other professionals and entrepreneurs to lighten the load, streamline efforts, share resources, and find others who…
Read More7 Surprising Realities to Unlock SEO Success
No one told me how important SEO was, or even what the term meant. Instead, I learned about Search Engine Optimization (SEO) through lots of self-study on online marketing. I want to save you some time and offer you the fruits of my learning curve if you’re just beginning your journey to increase your Google…
Read More3 Types of Automated Email Every Business Owner Should Send
In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are…
Read MoreSocial Media Power Planning Step by Step
Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you…
Read More3 Common Social Media Mistakes Solopreneurs Make
If you’ve made it a priority to get online and start social media marketing your business,then thumbs up to you, Sis! Social media platforms are where millions of people go daily, several times a day to connect, explore, and shop. Before you get started, though, I want to share with you three mistakes that I…
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