Business Growth
Providing More Offers to Existing Clients
It’s Cheaper to Keep Her: Don’t Sleep on Sales From Existing Clients As a business owner, you understand the importance of acquiring new customers. However, I work continuously with the founders in our community for Black women entrepreneurs to help them understand that it’s equally essential to keep existing customers satisfied and coming back…
Read MoreThe Crisis of Black Women Entrepreneurs and Time Poverty
Are Black Women Entrepreneurs More Prone to Time Poverty? I witness the impact of time poverty on Black women entrepreneurs whom I coach way too often. In fact, I’ve battled the issue myself for some time. I think we are especially prone to time poverty because we are often running an under-resourced, understaffed…
Read MoreBecoming Bankable: Funding Terms You Need to Know
Accessing capital is one of our toughest challenges as black women-owned businesses. According to a report by Digital Undivided’s Project Diane, firms started by black women received only .0006% of VC funding raised by startups between 2009 and 2017. This number is offensively low! But, the reality is that venture capital (VC) funding often comes…
Read MoreReal HR Tips from Black-Owned Businesses You Can Use Today
Human Resources (HR) is one of the most important areas of business development. Unfortunately, as black entrepreneurs, we can get stuck in the realm of Do-It-Yourself, and often deploy HR strategies with a bootstrapping mentality that can hurt the business. So when demand and growth opportunity increase or our business is experiencing growing pains, we…
Read More7 Black Women Attorneys You Should Know
Sis, you’ve done an amazing job building your business up to where it is today! As a solopreneur, we know that scaling to the seven-figure level can be a difficult task. However, you don’t need or have to do this alone! In fact, if you’ve reached this point, then you’ll need the right professionals in…
Read MoreSales Funnel Glossary
● Bounce Rate: A metric that measures the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. ● Cookie: A small amount of data generated by a website and saved by your web browser to remember information about you. ● CRM:…
Read MoreWhy Startup and VC Culture is Unsustainable
Have you heard of startup and venture capital (VC) culture? Entrepreneurs are looking to pitch new and exciting business ideas to investors every day. As a business coach and owner, the startup pitch culture that exists has positives and negatives. What I love about startup pitch culture is that it forces you to build something…
Read MoreTop Things to Consider When Outsourcing Your Social Media
It’s no secret that social media is vital to brand awareness and sales tools for most businesses. Consumers who are influenced by social media are 4 times more likely to spend more on purchases, according to a Deloitte report. Moreover, the influence can be so high that 29% of consumers were more likely to…
Read MoreEverything You Need to Know About the Instagram Features and How to Use Them
Sis, let’s be clear, social media for your business is necessary. Even if you are not a social media fan, you are missing out on a “free” way to promote your business to millions of people online if you are not using Instagram for your business. But I get it; if you don’t use this…
Read MoreBoost Your Brand and Traffic Without Paid Advertising
At our Sistahbiz coaching and training events with Black women entrepreneurs, the question of how to best manage people is a HUGE discussion. All too often, we find that the Black women in business who approach Sistahbiz for support have failed to put structures and systems in place to support people who aren’t traditional employees…
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