Merely “6% of small businesses focus on keeping customers”, according to smallbiztrends.com. Seems strange, right? The researchers found that those businesses focused more on getting new customers than keeping the current ones. Nurturing current clients is much more cost-effective than attracting new clients. Forbes.com states that profitability increases with customer retention. So, making customer service…

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Tools for Shared Communication and Correspondence

If time is money, then you definitely don’t want to waste either one! And now that you’ve seen some examples of document management tools and how they can help you manage your business better, let’s take a look at some more advanced options.  Some of the biggest time sinks in business correspondence are collaborations, business…

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Tax Tips

How would you feel knowing that you’ve been overpaying in taxes? Well, it may surprise you to learn that you probably are overpaying. Small businesses overpay their taxes by billions! Yes, I said billions! There are primary reasons why: Lack of knowledge and guidance Procrastination or accountability Fear of the IRS But you can avoid…

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7 Cash Flow Mistakes

Cash flow describes the total amount of money that moves into and out of your business, including financing, payments, and more. It’s basically the life of your business! A successful company is a company that manages its cash flow well. Because cash flow is so important, any issues with it can seriously disrupt your entire…

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Document Management Tools for Small Businesses

We’ve all heard the saying that time is money, right? Well, that’s doubly true in business, when it can feel like a million things are clamoring for your time and you know that every decision you make will have an impact. Time management is crucial here, and one of the most important things that you…

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Black woman leading team

Look, sis, we all know that running a small business takes a lot of funds, and it’s tempting to cut the costs where you can. But, it’s also important to know that taking a do-it-yourself approach to the big things isn’t really free. Instead, if you try to DIY the tasks that keep your business…

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Black Women Entreprenurs Using Zoom Webinar

Part of this story might sound familiar to you. . .  Right in the middle of a four-week business bootcamp, my team and I were forced to make a complete 180° turn. We had to take our bootcamps digital on Zoom, begin marketing completely online, and fill our virtual seats with attendees, many of whom…

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Fun and Engaging Webinars

Holding events online is the new normal, which means that your customers are probably attending at least a few webinars every week, and things are probably starting to blur together. Worried that your Zoom meeting or other online events are getting lumped in with the rest? Read on for some tips and tricks to upgrade…

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