Business Startup
The 7 Deadly Sins of Logo Creation
Entrepreneurs who get over-consumed with building a website and logo are often putting the cart before the horse. You should map out your brand promise, brand personality, ideal customer, and product value first before worrying about visual design. However, once your foundation is laid and it’s time to produce a logo, make us all proud,…
Read More6 Moves to Position Yourself to Hire a Rock Star Team
The worst time to prepare to hire is when you badly need help. You should always operate your business as if someone else is going to run it without you present. This means you put structures in place to systematize, train and manage a team over time – not when the house is on fire.…
Read MoreNetworking While Black: Building a Cross-Cultural Power Network
Building a power network is about making a name for yourself and building a community of people who know and support you and your brand, who are willing to do business and enter partnerships with you, and who send business your way. Oftentimes, building this kind of power network this means that stepping outside of…
Read MoreBlack Hair, Skin and Body Care Businesses in Denver
Denver Metro is consistently ranked as one of the fastest-growing areas in the nation. We continue to outperform the U.S. as whole with an unemployment rate is 3%, one of the lowest in the country. Great! Especially for the Black professional escaping the hustle of the urban cities in the east and north. Well…great until…
Read MoreSecrets for Testing Your Business Idea
Too often, I see our sistahs seeking the traditional method of business startup: get an idea, write a business plan, get funding, launch the business, and get ready for the bumpy drive and possible crash. Sounds pessimistic, but I’ve got some encouraging words of wisdom for the aspiring sistahpreneurs that might increase your chances of…
Read More5 Business Model Changes that Can Generate More Revenues
Your business is going nowhere fast without a profitable and sustainable business model. Thinking more about the model – the value proposition, customer avatar, channels, revenue streams and other model components is key to your success. Many great business ideas die because the model was wrong – pricing, delivery, messaging the offer, wrong customer target,…
Read More5-Step Formula for Pricing Your Product
I personally know the anxiety that comes with pricing your product and having to negotiate that price. If you’re not a born saleswoman who lives for the challenge of negotiation, easily finds your way to the best price with a customer, and has no problem raising prices, you GO girl. For many of us, though,…
Read More6 Ways to Quit Flying Solo and Leverage Partnerships
Strategic business partnerships give your business life! Are you on the grind daily to build your business and feeling the weight of that lonely and sometimes rough entrepreneurial journey? Stop flying solo, Sis. There are many ways to connect with other professionals and entrepreneurs to lighten the load, streamline efforts, share resources, and find others who…
Read More6 Shifts Black Women Can Make to Play Big in Business
As a Black female entrepreneur, I can relate to what it’s like when you haven’t been taught to play big in business or exposed to wealth and entrepreneurship. Sometimes you feel left in the dark about what money moves will shift your small-time hustle to big dough and big business. Everything in you tells you that…
Read More3 Rookie Moves to Avoid On Your Startup Journey
Rookie Move #1: Overspending. In the early days of a risky startup, the last thing we Black female entrepreneurs want to do for an unproven business model, particularly for new entrepreneurs, is shell out a bundle of dough for overhead and startup. Small business is tough. You’ll need to spend every penny wisely in order…
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