Design and Planning
3 Types of Automated Email Every Business Owner Should Send
In the Sistahpreneurs Online Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is basically a triggered email series that can be designed to respond to customer behaviors with a targeted, pre-scheduled email series. Drip campaigns can be complex for the novice, but there are simpler…
Read MoreSocial Media Power Planning Step by Step
Promoting your business on social media outlets is a great idea, but if you don’t take a strategic approach, it can quickly become useless. Your social media marketing can also be a wasted effort if you don’t create routines and systems that keep you focused on value-adding, goal-aligned activities. This just means that when you…
Read More9 Types of Social Media Posts That Grow Your Business
Curating content for social media posts can be time-consuming, but it’s a necessary part of implementing a successful social media marketing strategy. When deciding what to post, here are some ideas for ways to mix it up with new and fresh types of content. Shout-outs A major part of successful social media is about building…
Read MoreWebsite Help! Conquering Your Fears
Need website help? Our SPR Online Villagers will run when they see me coming with this article because I sound like a broken record. I’m always stressing the importance of having a revenue-generating website. Why? Because I’m looking out for your coin, Sis. Helping you launch your website is a GREAT way to do this.…
Read MoreWinners Stay 10 Steps Ahead: Speed and Agility in Business
Successful businesses create systems and cycles for continuous improvement in their business that ensure that their products and services get better and better quickly. They don’t fix things that they would like to fix – they fix things that the customer tells them to fix. They are beasts about using customer feedback to make rapid…
Read MoreBusiness Partnership with Friends or Family – The Warning Guide
You and your bestie are exploring a business partnership – two black female entrepreneurs on a mission – what a thrilling journey! You’re excited and you love each other so much! What better way to make that coin than with your husband? You two are going to build a family legacy! You’ll build an empire together and create…
Read More6 Questions to Screen Your Potential Business Partnership
Sis, being in a business partnership is a lot like being a part of a marriage. You don’t want to just marry anyone, and similarly, you want your business soul mate. It’s serious business! Here are 7 questions for Black female entrepreneurs to explore before you sign on your side of the dotted line. Do…
Read MoreWebsite Shenanigans: How to Plan for Drama-Free Web Design
So you want a website, but you don’t know HTML, you barely get what a URL is and you’re wondering what in the world SEO is. This isn’t a reason for my Black female entrepreneurs to give up and start posting on Facebook instead. Having a website is critical. It’s your online headquarters. Everything you do with…
Read MoreGrow or Lose: 6 Keys to Becoming a Stronger Entrepreneur
When we Black female entrepreneurs set goals for our business, how often do we link them to goals for our own professional development? Have you taken time to select key entrepreneurial skills that you need to build in order to increase your profits and build your dream business? If not, check out my Entrepreneurial Skills List. Have you created a…
Read MoreHere’s the Tea on Making Money Online for Black Women Entrepreneurs
I recently moved back into the world of small business full-time. Years ago, when I’d run my own day spa, Facebook was new to the scene and I loved it, but digital and social media marketing weren’t the beasts that they are today yet. I had constant contact and enjoyed sending email newsletters but I’d…
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